Registrant: WALKER WERBEAGENTUR AG Country: SWITZERLAND Brand name: Amnesty International Advertiser: Amnesty International HTTP address: www.ebay.ch Advertising agency: Walker Werbeagentur AG Creative director: Pius Walker Art Director: Nik HodelCopywriter: Martin Arnold
Short description: Every year, an estimated 2 million women and young girls are victims of trafficking. Amnesty International’s task is to bring attention to this serious violation of human rights. In order to inform people we have created a PR campaign. With the help of 188 Amnesty activists, we launched an overnight offensive, planned to the last detail. We used eBay to get our message across: In hundreds of live auctions, we offered women for sale. A closer look and the consumer discovered the ad’s true meaning and realized how shockingly easy it is to buy a woman these days.
Others: Creative Director: Pius Walker, Copywriter: Martin Arnold, Art Direction: Nik Hodel PR project manager: Adrian Fluri
Recruitment Campaign in OKD
Subgroup: Corporate branding
Registrant: BISON & ROSE, S.R.O. Country: CZECH REPUBLIC Advertiser: OKD, a.s. Media agency: Mind Share, s.r.o.
Registrant: LEO BURNETT Country: USA Brand name: Red Cross Advertiser: Portugese Red Cross Others: Chacho Puebla, Erick Rosa, Renato Lopes, Daniel Palma, Cristina Almeida, Antonio Junior, Antonio Franca, Fredrico Bosch, Ines Almeida, Renata Ferreira, Tura, Monica Rocha, Hugo Lage PR project manager: Marta Guilaraes
Registrant: LEO BURNETT Country: USA Brand name: Pampero Rum Advertiser: Diageo Portugal Others: Chacho Puebla, Juan Christmann, Ricardo Toledo, Tura, Cristina Almeida, Antonio Junior, Antonio Franca, Frederico Bosch, Ines Almeida, Franscisco Silva, Monica Rocha, Hugo Lage PR project manager: Marta Guilaraes
Silver Drum
BAUfair - Against the Shadow Economy
Subgroup: Government relations and public affairs
Registrant: ESPRIT PUBLIC RELATIONS GMBH Country: AUSTRIA Advertiser: Austrian Federal Guild of Builders (Bundesinnung Bau) PR project manager: Stefan B. Szalachy
From Love to Life. AVON against breast cancer
Subgroup: (Corporate) social responsibility
Registrant: ALL CHANNELS COMMUNICATION Country: BULGARIA Brand name: AVON From Love to Life Advertiser: AVON Bulgaria Others: Diana Dimitrova PR project manager: Maria Slavova
Polish Day of Hugs
Subgroup: Marketing PR - Consumer Goods
Registrant: CISZEWSKI PUBLIC RELATIONS Country: POLAND Brand name: Hoop Cola Advertiser: Hoop Polska PR project manager: Barbara Sołtysińska
Bookfest 2008. Books have answers
Subgroup: Unconventional communication
Registrant: MCCANN PR ROMANIA Country: ROMANIA Brand name: Bookfest Advertiser: The Romanian Publishers' Association PR project manager: Andreea Leonte
AmCham B&H Intellectual property rights campaign in Bosnia-Herzegovina
Subgroup: Public engagement & participation
Registrant: PRISTOP BH D.O.O. Country: BOSNIA AND HERZEGOVINA Brand name: IPR Institute Advertiser: AmCham B&H PR project manager: Sabina Duman
