07 Июня 2014 в 00:21 3300

Saatchi & Saatchi Ukraine получило Гран-при Golden Hammer

Golden Hammer 2014 объявил победителей.


TV ADS
A-3
Clothing, accessories, beauty products, hygiene products, medications, household goods, pet products, office equipment, construction, transport
 
MODRY ANDEL- Drink Taxi
MADE BY VACULIK - Praha
Czech Republic
GOLD

 
Fight
DENTSU CREATIVE X INC.
Japan
SILVER

 
A Kitchen Fitted for You
Lahtinen Mantere Saatchi & Saatchi
Finland
DIPLOMA
 
A-4
Services (tourism, entertainment, sports, culture, education)
 
Too close for comfort
DDB Vilnius
Lithuania
SILVER

 
 
A-5
Services (telecommunications, financial, trade, insurance, retail)
 
Canyon
BBDO Russia Group
Russian Federation
GOLD

 
Experiment 4G
BBDO Russia Group
Russian Federation
SILVER

 
Yandex.Direct New Year’s eve video
Fastway
Russian Federation
SILVER


 
Write. Watch. Create Your Own Olympic History
Leo Burnett Moscow
Russian Federation
DIPLOMA


 
A-6
Social
 
Without Bullying
Not Perfect | Y&R Vilnius
Lithuania
GOLD
 
Stopleukemia.hu
Ogilvy Group Zrt.
Hungary
SILVER
 
If You Drink, Don't Drive
MOOZ!
Latvia
DIPLOMA
 
PRINT ADS
B-1
Foodstuffs, beverages, animal and pet food
 
Through Dog’s Eyes / Kitchen
BBDO Russia Group
Russian Federation
SILVER

 
Through Dog’s Eyes / Bedroom
DIPLOMA
 
Through Dog’s Eyes / Lounge
DIPLOMA
 
B-3
Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
 
Branded Landscapes / Branded Landscapes. Snow
Leo Burnett Moscow
Russian Federation
GOLD

 
Fat No More / Pig
Geometry Global
Russian Federation
SILVER

 
Fat No More / Goose
DIPLOMA
 
Branded Landscapes / Branded Landscapes. Highlands
Leo Burnett Moscow
Russian Federation
DIPLOMA
 
Branded Landscapes / Branded Landscapes. Sahara
DIPLOMA
 
Smecta. When feet run with the belly. / Ice Cream
Guilty
Latvia
DIPLOMA
 
B-4
Services (tourism, entertainment, sports, mass media, culture, education)
 
Oneword news. EU begins to reverse gas flow to Ukraine
Leo Burnett Ukraine
Ukraine
GOLD

 
Ukrainian cuisine / Borshch
BBDO Ukraine
Ukraine
GOLD


 
Chopper's spirit
Friends Moscow
Russian Federation
SILVER


 
watch it grow
AUTORIAI
Lithuania
DIPLOMA
 
Flags
VOZDUH advertising agency
Russian Federation
DIPLOMA
 
Oneword news. Putin admits Russian troops took over Crimea
Leo Burnett Ukraine
Ukraine
DIPLOMA

 
Oneword news. Ukrainian Parliament adopted the law on Lustration at the third attempt
Leo Burnett Ukraine
Ukraine
DIPLOMA

 
One-Two-Three / Power
Geometry Global
Ukraine
DIPLOMA

 
 
One-Two-Three / Beauty
DIPLOMA

 
Ukrainian cuisine / Vinegret
BBDO Ukraine
Ukraine
DIPLOMA
 
B-5
Services (telecommunications, financial, trade, insurance, retail)
 
Children´s Books / Peter Pan
BBDO Russia Group
Russian Federation
GRANDPRIX

 
Children´s Books / Dorothy
DIPLOMA
 
Children´s Books / Tom Sawyer
DIPLOMA
 
Towers
Adell Taivas Ogilvy
Lithuania
DIPLOMA
 
OUTDOOR POSTERS
C-1
Foodstuffs, beverages, animal and pet food
 
Tiny Citylight
Saatchi & Saatchi Ukraine
Ukraine
SILVER

 
C-3
Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
 
Branded Landscapes / Branded Landscapes. Snow
Leo Burnett Moscow
Russian Federation
GOLD
 
Mini Wreck
Geometry Global
Romania
GOLD

 
Fat No More / Goose
Geometry Global
Russian Federation
SILVER

 
Fat No More / Pig
DIPLOMA
 
Branded Landscapes / Branded Landscapes. Highlands
Leo Burnett Moscow
Russian Federation
DIPLOMA
 
Branded Landscapes / Branded Landscapes. Sahara
DIPLOMA
 
C-4
Services (tourism, entertainment, sports, mass media, culture, education)
 
Ukrainian cuisine / Vinegret
BBDO Ukraine
Ukraine
GOLD
 
 
Outdoor cassette
Red Pepper
Russian Federation
DIPLOMA
 
Ukrainian cuisine / Borshch
BBDO Ukraine
Ukraine
DIPLOMA
 
C-6
Social
 
AVON/NANE Phone Box
Geometry Global Hungary Kft
Hungary
GOLD
 
Marble People against Hearts of Stone
Great Advertising Group
Russian Federation
GOLD
 
Break the Blockade of Indifference
Great Advertising Group
Russian Federation
SILVER


 
RADIO ADS
D-3
Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
 
Buckle up – Safety on the roads
Café Communications
Hungary
SILVER
 
D-4
Services (tourism, entertainment, sports, mass media, culture, education)
 
Oneword news. Putin admits Russian troops took over Crimea
Leo Burnett Ukraine
Ukraine
GOLD

 
Oneword news. The Ukrainian currency Hryvnia devaluating on Interbank
Leo Burnett Ukraine
Ukraine
SILVER

 
INTERACTIVE MEDIA
E-1
Websites and microsites (Editorial/Media/ News/Service projects/ Non-commercial/ Brand promotion/ Corporate image/ Retail/ Consumer products)
 
Get Well Kit
Geometry Global
Russian Federation
SILVER

 
Captured
GRAPE
Russian Federation
DIPLOMA
 
Eleks Google Glass Experiment
VGNC Creative Digital Agency
Ukraine
 
There Is a Way
VGNC Creative Digital Agency
Ukraine
 
Vilnius Temperature
Not Perfect | Y&R Vilnius
Lithuania
DIPLOMA
 
Design Advice
Instinct
Russian Federation
DIPLOMA
 
E-2
Online advertising (Banners/ Beyond The Banner/ Other rich media/ Online campaign)
 
Animal not found
Hungry Boys
Russian Federation
SILVER


 
KFC Geolocation campaign
RTA
Russian Federation
DIPLOMA
 
Opel Mokka — SkipTest
GREY Moscow
Russian Federation
DIPLOMA
 
#sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod
BBDO Russia Group
Russian Federation
DIPLOMA
 
E-3
Mobile multimedia
 
Fanstars
Geometry Global, s.r.o.
Czech Republic
SILVER
 
Responsible Kilometres
BBDO Russia Group
Russian Federation
DIPLOMA
 
E-4
Games/ animated greeting cards/ E-mail Marketing
 
Deltaplan: location-based game
GRAPE Ukraine
Ukraine
SILVER

 
The Invisible Email
Geometry Global
Romania
DIPLOMA
 
E-5
Social media
 
#sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod
BBDO Russia Group
Russian Federation
GOLD


 
Allforbear.com
BBDO Russia Group
Russian Federation
SILVER

 
The Roaring Locals
Burzum
Latvia
DIPLOMA
 
Muuv muuv internet campaign
McCANN R?ga
Latvia
DIPLOMA
 
E-6
Technique (Best copywriting, Animation, Illustration and Graphic Design, Best Video, Interface & Navigation)
 
There Is a Way
VGNC Creative Digital Agency
Ukraine
SILVER
 
 
Eleks Google Glass Experiment
VGNC Creative Digital Agency
Ukraine
DIPLOMA
 
E-7
Branded content
 
KFC Basket
Hungry Boys
Russian Federation
GOLD

 
Plan B
Initiative
Russian Federation
DIPLOMA
 
E-8
Digitally led Integrated Campaigns
 
NIKE Play Russian
Instinct
Russian Federation
GOLD

 
Sing Your Own Logo!
McCANN R?ga
Latvia
SILVER

 
ADS THAT MAKE ME MAD
Banda Agency
Ukraine
DIPLOMA

 
Fanstars
Geometry Global, s.r.o.
Czech Republic
DIPLOMA
 
E-9
Other interactive digital solutions
 
Digital Assistant
Adell Taevas OÜ
Estonia
SILVER
 
Bacardi Party Planner
Deluxe Interactive
Russian Federation
DIPLOMA
 
Walk Into a Book
Kirowski Isobar
Hungary
DIPLOMA
 
BEST USE OF MEDIA
F-1
Best use of Television
 
Black & White TV Trailers
Media House
Lithuania
DIPLOMA
 
F-10
Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)
 
MUSICAL VISITING CARD
TDI Group Russia
Russian Federation
SILVER

 
Crush the Speed
Hungry Boys
Russian Federation
DIPLOMA
 
Walk Into a Book
Kirowski Isobar
Hungary
DIPLOMA
 
Responsible Kilometres
BBDO Russia Group
Russian Federation
DIPLOMA
 
Get Well Kit
Geometry Global
Russian Federation
DIPLOMA
 
F-3
Best use of Print Media
 
The Chicken Skin Cheesecake
GMP Advertising
Romania
DIPLOMA
 
F-4
Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
 
Grillboard
Voskhod
Russian Federation
GOLD

 
The Poop Diagnosis
DDB Russia
Russian Federation
SILVER

 
Tiny Citylight
Saatchi & Saatchi Ukraine
Ukraine
DIPLOMA
 
Whites Out
Leo Burnett Moscow
Russian Federation
DIPLOMA
 
Green city light
Republic Group
Hungary
DIPLOMA
 
Tree-House
Instinct
Russian Federation
DIPLOMA
 
Skoda Hostel
BBDO Russia Group
Russian Federation
DIPLOMA
 
Leave the Office
Media House
Lithuania
DIPLOMA
 
F-5
Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations)
 
LEARNED WITH ONE CUP
TDI Group Russia
Russian Federation
SILVER
 
Bread is the Message
Дочірнє підприємство «Талан Коммунікейшнс «Talan Communications»
Ukraine
SILVER


 
Helpless Machine
Hungry Boys
Russian Federation
DIPLOMA
 
Bacardi Party Planner
Deluxe Interactive
Russian Federation
DIPLOMA
 
Bloody hands
Friends Moscow
Russian Federation
DIPLOMA
 
Martini TakeMeHome Machine
Friends Moscow
Russian Federation
DIPLOMA
 
F-6
Best use of Internet
 
Animal not found
Hungry Boys
Russian Federation
GRANDPRIX
 
#sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod
BBDO Russia Group
Russian Federation
SILVER
 
Fanstars
Geometry Global, s.r.o.
Czech Republic
SILVER
 
Captured
GRAPE
Russian Federation
DIPLOMA
 
The Invisible Email
Geometry Global
Romania
DIPLOMA
 
First ever auto race through Internet
SUP
Belarus
DIPLOMA
 
Share opening
Friends Moscow
Russian Federation
DIPLOMA
 
Online home concert
TWIGA Ukraine
Ukraine
DIPLOMA

 
Deltaplan: location-based game
GRAPE Ukraine
Ukraine
DIPLOMA
 
F-7
Best use of Media Mix
 
"KLASIKA" SUMMER 2013
SIA "Trendmark" MediaCom Latvia
Latvia
GOLD
 
Mini Wreck
Geometry Global
Romania
SILVER
 
What kind of bird are you?
OMD Latvia
Latvia
SILVER
 
Skoda Hostel
BBDO Russia Group
Russian Federation
DIPLOMA
 
Full of Optimism
ACG Advertising Agency
Hungary
DIPLOMA
 
Museum Grannies
Saatchi & Saatchi
Russian Federation
DIPLOMA
 
Cosmo_by_Beeline
Initiative
Russian Federation
DIPLOMA
 
Create what you want
Instinct
Russian Federation
DIPLOMA
 
F-8
Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams
 
The Poop Diagnosis
DDB Russia
Russian Federation
GOLD
 
Suhanj! Integration Table Soccer
Geometry Global Hungary Kft
Hungary
SILVER
 
The truth is dangerous
Voskhod
Russian Federation
DIPLOMA
 
Crush the Speed
Hungry Boys
Russian Federation
DIPLOMA
 
Feet Sweet
MEX Advertising
Ukraine
DIPLOMA
 
Baby don't cry
Red Pepper
Russian Federation
DIPLOMA
 
Bloody hands
Friends Moscow
Russian Federation
DIPLOMA
 
Dangerous shopping
Friends Moscow
Russian Federation
DIPLOMA
 
F-9
Best use of Sponsorship, Event/Nightlife Marketing
 
Put the music on
Voskhod
Russian Federation
SILVER

 
Positive works
Abnormal
Latvia
DIPLOMA
 
SHORT-FILM FESTIVAL STARMETIS
DDB Worldwide Latvia
Latvia
DIPLOMA
 
One country, One Team: Boosting the support of Russian athletes in Sochi
SPN Communications
Russian Federation
DIPLOMA
 
JOKE LIKE OLYMPIAN
DDB Worldwide Latvia
Latvia
DIPLOMA
 
SPECIAL PROJECT: RUSSIAN ROCK FESTIVAL
Adwatch Isobar
Russian Federation
DIPLOMA
 
Fanstars
Geometry Global, s.r.o.
Czech Republic
DIPLOMA
 
CRAFT
G-1
Graphic Design (Corporate Design, Logo Design, Annual Reports, Brochures and Catalogues, Business Cards, Letterhead, Envelopes)
 
Photomagic
Saatchi & Saatchi Ukraine
Ukraine
GRANDPRIX

 
Cardinal & Margo
Suprematika
Russian Federation
SILVER


 
Red Brick Brewing Workshop
Not Perfect | Y&R Vilnius
Lithuania
SILVER

 
Sing Your Own Logo!
BrandBox
Latvia
DIPLOMA
 
Cafe Maiasmokk Corporate Design
Identity
Estonia
DIPLOMA
 
Ukrainian Design: The Very Best Of
Saatchi & Saatchi Ukraine
Ukraine
DIPLOMA


 
MR. PL?ME VISUAL IDENTITY
Not Perfect | Y&R Riga
Latvia
DIPLOMA
 
G-10
Other
 
PTSD
VGNC Creative Digital Agency
Ukraine
GOLD

 
G-2
Books and Multipage Publications, Booklets, Calendars
 
Orange daily calendar “Greatest can more”
Studio DEZA
Russian Federation
GOLD
 
G-3
Label and Packaging (incl. CD Covers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards)
 
The most honest beer packaging
Red Pepper
Russian Federation
SILVER

 
Red Brick Brewing Workshop
Not Perfect | Y&R Vilnius
Lithuania
SILVER
 
Charles Bridge
BBDO Ukraine
Ukraine
SILVER
 
 
 
MR. PL?ME APPLE CIDER
Not Perfect | Y&R Riga
Latvia
DIPLOMA
 
G-4
Direct Material Design (incl. Materials and Original Business Gifts)
 
Photomagic
Saatchi & Saatchi Ukraine
Ukraine
GOLD
 
G-5
Photography (Commercial, Non-profit) Illustration (incl. Magazine Cover)
 
Ark
Leo Burnett Moscow
Russian Federation
GOLD
 
Tablecloth / Tablecloth.Winter
Media-Storm Advertising
Russian Federation
SILVER

 
Fat No More / Pig
Geometry Global
Russian Federation
SILVER
 
Tablecloth / Tablecloth.Autumn
Media-Storm Advertising
Russian Federation
DIPLOMA
 
Fat No More / Goose
Geometry Global
Russian Federation
DIPLOMA
 
G-6
Digital Design
 
Fanstars
Geometry Global, s.r.o.
Czech Republic
SILVER
 
Get Well Kit
Geometry Global
Russian Federation
DIPLOMA
 
G-7
Industrial Design
 
Get Well Kit
Geometry Global
Russian Federation
GOLD
 
G-9
Environmental Design (incl. Stores, Kiosks, Concept Stores, Brandscapes, Seasonal Displays, Mobile Demonstration Units, Trade Shows, POS Materials, Presentations Or Demonstrations, Show-rooms, Museums, Galleries & Exhibits, a.o. aspects of Brand Inspired Interiors)
 
Suhanj! Integration Table Soccer
Geometry Global Hungary Kft
Hungary
SILVER
 
ADVERTISING CAMPAIGNS
H-1
Advertising campaigns
 
Mini Wreck
Geometry Global
Romania
GRANDPRIX
 
Fanstars
Geometry Global, s.r.o.
Czech Republic
SILVER
 
Captured
GRAPE
Russian Federation
DIPLOMA
 
Hello from Youth
Red Pepper
Russian Federation
DIPLOMA
 
Create what you want
Instinct
Russian Federation
DIPLOMA
 
DIRECT MARKETING
I-1
Business gifts, Other direct marketing materials (invitations, greeting cards, etc.)
 
Photomagic
Saatchi & Saatchi Ukraine
Ukraine
GOLD
 
MUSICAL VISITING CARD
TDI Group Russia
Russian Federation
SILVER
 
Carabiner
Leo Burnett Moscow
Russian Federation
DIPLOMA
 
I-2
Direct marketing materials (B2C, B2B)
 
Mini Wreck
Geometry Global
Romania
GOLD
 
YotaPhone Experiments
Look At Media
Russian Federation
 
Bacardi Party Planner
Deluxe Interactive
Russian Federation
SILVER

 
I-3
Direct Mail
 
A Letter to the Blind Government
Talan Communications
Ukraine
GOLD

 
I-4
Other (a category will be chosen by the judges)
 
Suhanj! Integration Table Soccer
Geometry Global Hungary Kft
Hungary
SILVER
 
PR
J-1
Marketing PR – projects aimed at building a reputation of a product or brand. PR-events, sponsorship (includes sponsorship of sporting events, art and entertainment events)
 
ALL IN CHOCOLATE!
SAN HUNTERS Riga
Latvia
SILVER
 
Mens Fountain
Media House
Lithuania
SILVER
 
Hello from Youth
Red Pepper
Russian Federation
DIPLOMA
 
Inferno
e:mg
Russian Federation
DIPLOMA
 
J-2
Corporate PR – projects aimed at building corporate brand awareness and company’s reputation. Communication campaigns targeted at both - business and consumer audiences. Includes corporate image, corporate social responsibility, and environmental programs (includes Internal PR)
 
The Biofore Concept Car
Faster Horse
Finland
GOLD
 
Challanging the system
Inspired Digital
Latvia
GOLD
 
Crush the Speed
Hungry Boys
Russian Federation
DIPLOMA
 
Perfect changes
SAN Hunters JWT
Lithuania
DIPLOMA
 
The Residence of Father Frost
SPN Communications
Russian Federation
DIPLOMA
 
J-3
Non-corporate PR – projects aimed to promote public sector, charities and non-profit organisations, trade associations
 
Last day alive
McCann Vilnius
Lithuania
GOLD

 
Animal not found
Hungry Boys
Russian Federation
SILVER
 
Baby don't cry
Red Pepper
Russian Federation
DIPLOMA
 
Jail Chess Cup
TBWAMoscow
Russian Federation
DIPLOMA
 
5 steps
AIDA Pioneer Branding company
Belarus
DIPLOMA
 
J-4
Political PR – projects aimed at promoting the political forces and interests, to influence legislative process or public policy agenda, using techniques including media relations, advertising, and direct lobbying (includes crisis and issue management)
 
A Letter to the Blind Government
Talan Communications
Ukraine
GOLD

 
J-5
Digital PR – any projects in the field of digital communication (blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.)
 
#sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod
BBDO Russia Group
Russian Federation
GOLD
 
Cabin Crew Test – airBaltic recruitment campaign
Inspired
Latvia
SILVER
 
Animal not found
Hungry Boys
Russian Federation
DIPLOMA
 
AXE Provokes Mothers Hysteria
R&I
Russian Federation
DIPLOMA
 
Design Advice
Instinct
Russian Federation
DIPLOMA
 
J-6
Non-conventional PR – any partisan projects, work with rumors, buzz etc.
 
WHY DON'T YOU COME OVER?
GMP Advertising
Romania
GRANDPRIX

 
Maybe you are a serial killer?
BBDO Russia Group
Russian Federation
SILVER

 
NIKE OVI
Instinct
Russian Federation
SILVER

 
The unexpected test drive
BBDO Russia Group
Russian Federation
DIPLOMA
 
The Poop Diagnosis
DDB Russia
Russian Federation
DIPLOMA
 
Euronics: the 50% snow discount
Cosmos
Russian Federation
DIPLOMA
 
AVON/NANE Phone Box
Geometry Global Hungary Kft
Hungary
DIPLOMA
 
Skoda Hostel
BBDO Russia Group
Russian Federation
DIPLOMA
 
,