28 Ноября 2017 в 13:18 10531

Оголошені фіналісти Еffie Awards Ukraine 2017

Effie Awards Ukraine анонсує фіналістів 2017 року – найбільш ефективні кампанії України в області маркетингових комунікацій.

У фінал пройшло 106 заявок у 40 категоріях. За умовами конкурсу роботи оцінюються у три етапи членами журі Effie Ukraine, визнаними професіоналами рекламно-комунікаційного ринку. На першому турі суддівства визначаються фіналісти, на другому – переможці, а на третьому - Grand журі обирає Гран Прі конкурсу.

Вже 13 грудня на Церемонії нагородження переможців Effie Awards Ukraine 2017 будуть оголошені всі переможці, а поки публікуємо повний список фіналістів.
Entrant nameEntry nameClientBrand
1. Food
MullenLowe AdventaHappiness is cooked togetherSE “Suntrade”TM “Oleina”
Visage DDBQuality campaignNestle UkraineTorchyn
2. Non-alcoholic drinks 
ODDEE AgencyPit Bull BattleNew Products Group PIT BULL ENERGY DRINK
Geometry Global UkraineLaunch of functional juicesSandora LTDSandora
Jacobs Douwe Egberts UkrainaUkraine invites for coffee. JACOBS invites to EurovisionJacobs Douwe Egberts UkrainaTM JACOBS
3. Alcoholic drinks 
Eastern Beverage TradingArctica launchEastern Beverage TradingARCTICA
THINKMcCANNStory of how we have earned “lemons” on lemons together with dudesCarlsberg UkraineТМ «S&R Garage» 
PROVIDThe Blueberry rain is conquering the territoryCarlsberg Ukraine Somersby
ROCKETS. Growth R&DMAKE MARTINI YOUNG AGAINBACARDI-MARTINI UKRAINEMARTINI
4. FMCG
Initiative Domestos – The Expert of CleanlinessUnilever Ukraine Domestos
ISD GroupBorn for Hugs 2017Kimberly-Clark UkraineHuggies Elite Soft
5. Health & Beauty
Hoshva DGTLScare or Dare. Veet Sensitive Precision Launch CampaignReckitt Benckiser Household & Healthcare Ukraine Veet
6. Medicines & medical care services
BART&FINKTHE DADPolpharma UkraineBobotic
AdShot CreativeEndure manOmega PharmaGentos
TBWA\UkraineFamily IdyllUniversal Agency “Pro-Pharma”Pravenor Forte
Hoshva DGTLSynevo: Don’t ruin your life feastSynevo UkraineSynevo
8. Home furnishings & appliances, office equipment
Banda AgencyComfy. How to sell more than all refrigeratorsCOMFYCOMFY
9. Computers, telephones, gadgets
Banda AgencyRadical sales Comfy in the most competitive category of smartphonesCOMFYCOMFY
10. Products and services for children
ISD GroupBorn for Hugs 2017Kimberly-Clark UkraineHuggies Elite Soft
Optimum Media UkraineAgusha_AguMoms checkSANDORAТМ «AGUSHA» 
11. Automotive
Starlight Brand ContentKIA Sportage – the main car of National Selection to Eurovision 2017FALCON-AUTOKIA Sportage
12. Telecommunications services
Scholz&Friends KyivRecording a broadcastUkrtelecomUkrtelecom
Serviceplan Ukraine3G ImageKyivstarKyivstar
Serviceplan UkraineRoaming MonkeyKyivstarKyivstar
15. E-commerce
BART&FINKSweetheart, move away from the cash desk!I-TravelsBusfor.ua
Havas Ukrainerozetka.ua-Internet-hypermarketRozetkarozetka.ua
PROVIDL-l-l-light effort with Le-le-le-BoutiqueLeboutique Leboutique 
CF.DigitalWinner Group Ukraine. For Those Who ConquerWinner Group UkraineWinner Group Ukraine
Banda AgencyComfy. How to become a topical brand for online shoppersCOMFYCOMFY
Banda AgencyBAM! And you're on a new job. WORK.uaWork.uaWork.ua
16. Retail & public services
ROCKETS. Growth R&D99% discount without margin lossNOVUSNOVUS
Banda AgencyHow to turn Comfy into a store of the futureCOMFYCOMFY
Banda AgencyGood Wine. "Make important things"Good Wine      Good Wine      
Ogilvy & Mather UkraineFrom a fading brand for the chosen ones into a thriving brand for everyone in 2 yearsMETRO Cash & Carry Ukraine METRO Cash & Carry Ukraine 
17. Fashion. Style. Clothing. Jewelry. Accessories
PROVIDL-l-l-light effort with Le-le-le-BoutiqueLeboutique Leboutique 
18. Foodservice
KinografFree Beer ForeverBeer PointBeer Point
20. Leisure, entertainment, culture & education, travel & tourism
Banda AgencyEurovision 2017 - Celebrate DiversityEurovision 2017 Song Contest Eurovision 2017 Song Contest 
PostmenKinoMamaPlaneta KinoPlaneta Kino
21. Financial & Business services
TMA CommunicationsRational loans for emotional needsKredobankKredobank
THINKMcCANNWitnesses of the Last Week to the SalaryOTP BankOTP Bank
22. Media & Self promotion
Gres Todorchuk PRMuseum of News1+1 media group1+1 media group
24. Other services
Banda AgencyWORK.ua BAM! And you're on a new jobWork.uaWork.ua
25. Social & charity
Tabasco creative agencyBallad of the infantryCommand of the Ground Forces of the Armed Forces of UkraineCommand of the Ground Forces of the Armed Forces of Ukraine
TWIGA’Idea Let it be the chocolate!Public Organization «Tse Nash Kyiv»Public Organization «Tse Nash Kyiv»
Plus One DAFind People Missing Social Awareness CampaignInternational Committee of the Red CrossInternational Committee of the Red Cross
PROVIDFace to face with deathEgis & Ministry of Infrastructure of Ukraine EGIS Ukraine
26. Political and patriotic campaigns, state campaigns and programs 
Tabasco creative agencyBallad of the infantryCommand of the Ground Forces of the Armed Forces of UkraineCommand of the Ground Forces of the Armed Forces of Ukraine
27. Small Budget 
Tabasco creative agencyKyiv SotkaCommonwealth of companies with the head of project initiator in Kyiv – Sergiy KharchyukCommonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk
KinografFree Beer ForeverBeer PointBeer Point
Gres Todorchuk PROld things and modern childrenDEC life schoolDEC life school
Banda AgencyVDNH rebrandingVDNHVDNH
PostmenWhite Wednesday - Bukovel Sale DayBukovelBukovel
28. Rebranding
Banda AgencyRenewed brand of Eurovision 2017Eurovision 2017 Song Contest Eurovision 2017 Song Contest 
Ogilvy & Mather UkraineFrom a fading brand for the chosen ones into a thriving brand for everyone in 2 yearsMETRO Cash & Carry Ukraine METRO Cash & Carry Ukraine 
29. New technologies and/or Media innovation
THINKMcCANNMivina: The Battle of TastesNestle UkraineMivina
KinografFree Beer ForeverBeer PointBeer Point
AGAMA Digital GroupPay for Peaceful SleepCharitable foundation “Come Back Alive”Charitable foundation “Come Back Alive”
30. Product/Service Launch
Geometry Global UkraineLaunch of functional juicesSandora LTDSandora
PostmenKinoMamaPlaneta KinoPlaneta Kino
31. Most effective use of social media marketing
ODDEE AgencyPit Bull BattleNew Products Group PIT BULL ENERGY DRINK
TV lab“Make it happen” with Maybelline New YorkL’OrealMaybelline New York
MokCo digital agencyCitrus fit challengePOMERANCH LLC    CITRUS 
PostmenWhite Wednesday - Bukovel Sale DayBukovelBukovel
PostmenOscar totalizatorPlaneta KinoPlaneta Kino
33. Single Impact Engagement
THINKMcCANNHow Lviv Brewers arranged EuroUnvisionCarlsberg UkraineLvivske 
KinografFree Beer ForeverBeer PointBeer Point
PostmenWhite Wednesday - Bukovel Sale DayBukovelBukovel
34. Short Term Effects
Tabasco creative agencyKyiv SotkaCommonwealth of companies with the head of project initiator in Kyiv – Sergiy KharchyukCommonwealth of companies with the head of project initiator in Kyiv – Sergiy Kharchyuk
THINKMcCANNHow Lviv Brewers arranged EuroUnvisionCarlsberg UkraineLvivske 
TMA CommunicationsRational loans for emotional needsKredobankKredobank
KinografFree Beer ForeverBeer PointBeer Point
THINKMcCANN3 weeks challengeNestle Ukraine Purina One 
ROCKETS. Growth R&D300k in 5 daysBACARDI-MARTINI UKRAINEMARTINI
35. Long-term Effectiveness
ISD GroupBorn for Hugs 2017Kimberly-Clark UkraineHuggies Elite Soft
THINKMcCANNKvass Taras. A trilogy of refreshment.Carlsberg UkraineKvass Taras
36. Shopper Marketing
ROCKETS. Growth R&D99% discount without margin lossNOVUSNOVUS
38. Experiential Marketing
TBWA\UkraineMy BurgerMcDonald’s Ukraine McDonald’s
ROCKETS. Growth R&D99% discount without margin lossNOVUSNOVUS
ROCKETS. Growth R&D300k in 5 daysBACARDI-MARTINI UKRAINEMARTINI
41. Single Communication Channel
KinografFree Beer ForeverBeer PointBeer Point
TWIGA’Idea Let it be the chocolate!Public Organization «Tse Nash Kyiv»Public Organization «Tse Nash Kyiv»
CF.DigitalWinner Group Ukraine. For Those Who ConquerWinner Group UkraineWinner Group Ukraine
PostmenOscar totalizatorPlaneta KinoPlaneta Kino
42. Sponsorship
Media First UkraineUkrainian women are supermodelsBELLA TRADEBella
ROCKETS. Growth R&DMAKE MARTINI YOUNG AGAINBACARDI-MARTINI UKRAINEMARTINI
43. Seasonal Marketing
KinografFree Beer ForeverBeer PointBeer Point
PROVIDThe Blueberry rain is conquering the territoryCarlsberg Ukraine Somersby
ROCKETS. Growth R&D99% discount without margin lossNOVUSNOVUS
Banda AgencyComfy. How to seize the season and grab the categoryCOMFYCOMFY
Banda AgencyCOMFY. Love seasonCOMFYCOMFY
PostmenWhite Wednesday - Bukovel Sale DayBukovelBukovel
44. Corporate Reputation
THINKMcCANNHow Lviv Brewers arranged EuroUnvisionCarlsberg UkraineLvivske 
KinografBread is ArtLesaffre UkraineLesaffre Ukraine
Gres Todorchuk PRMuseum of News1+1 media group1+1 media group
45. Youth Marketing
THINKMcCANNMivina: The Battle of TastesNestle UkraineMivina
THINKMcCANNStory of how we have earned “lemons” on lemons together with dudesCarlsberg UkraineТМ «S&R Garage» 
ROCKETS. Growth R&DMAKE MARTINI YOUNG AGAINBACARDI-MARTINI UKRAINEMARTINI
46. Branded content & Branded Utility
OMD Media Direction UkraineHasbro Games – pick your own!HasbroHasbro Games 
PostmenInvitation in Bad EnglishBukovelBukovel
47. Native advertising
Initiative Domestos – The Expert of CleanlinessUnilever Ukraine Domestos
Media First UkraineUkrainian women are supermodelsBELLA TRADEBella
48. Celebrity Sells
TV labReinforcing Color Naturals brand equity via attraction of local star ambassadorL’OrealGarnier
Banda AgencyHow to turn Comfy into a store of the futureCOMFYCOMFY
49. Cross Media Storytelling
Optimum Media UkraineLay's SmileSandoraTM «Lay’s»
Gres Todorchuk PRMuseum of News1+1 media group1+1 media group
Banda AgencyBAM! And you're on a new job. WORK.uaWork.uaWork.ua

Окрім вручення статуеток Effie Awards найбільш ефективним кампаніям, 13 грудня відбудеться нагородження переможців рейтингів ефективності для креативних, digital, медіа і маркетингових агентств, а також рейтингу Best Marketing Teams, який визначить кращі маркетинг-команди рекламодавців України.


Також 13 грудня відбудеться конференція Best Marketing Practices, на якій будуть представлені кейси фіналістів. Детальна програма конференції буде опублікована на наступному тижні, тому слідкуйте за новинами.


Всі події Effie Awards пройдуть у Fairmont Grand Hotel Kyiv.


У разі запитань, звертайтеся до оргкомітету: +380 44 490-90-30,  Катерина Грабовська, festival@vrk.org.ua та Ольга Підгорська, project@vrk.org.ua.


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