10 Июня 2013 в 09:01 6568

Победители Golden Hammer 2013

Самым креативным агентством стало G2 Ukraine

Creativiti Case - G2 Ukraine
Media Folder - Leo Burnett Moscow
Access Key - Adwatch Isobar
PR Frame - Voskhod
NETWORK OF THE YEAR - GREY GROUP

TV Ads

A-3  Clothing, beauty products, hygiene products, medications, household goods, pet products, office equipment


SILVER

Rainbow  Instinct  Russian Federation


A-5  Services (telecommunications, financial, trade, insurance, retail) 

GRAND PRIX
GOLD

Any goods for any occasions_Lover, Any goods for any occasions_Tea party, Any goods for any occasions_Passport Control  Scholz&Friends Kyiv  Ukraine
 



SILVER

Reveal MegaFon 4G Instinct  Russian Federation



A-7 Other (a category will be chosen by the judges)

GOLD

Bear  Instinct  Russian Federation



Print Ads

B-1  Foodstuffs, beverages, animal and pet food 

SILVER


Fisherman´s Tales BBDO Russia Group



B-3  Clothing, beauty products, hygiene products, medications, household goods, pet products, office equipment

SILVER


Argentina, Russia, Poland  TBWA Central Asia & Caucasus  Kazakhstan

Christmas, Birthday, New Year  BBDO Russia Group


B-4  Services (tourism, entertainment, sports, mass media, culture, education) 

SILVER


Beach. Belly Island, Sunset. Belly Island, Volleyball. Belly Island  G2 Ukraine





B-6  Social

SILVER


Serbia Be bad, but do something good Grey Belgrade


Outdoor Posters

C-1  Foodstuffs, beverages, animal and pet food 

GOLD


Khrushchev & Nixon BBDO Ukraine

Work_thumbs

C-3  Clothing, beauty products, hygiene products, medications, household goods, pet products, office equipment

GOLD


Lane or avenue? Saatchi & Saatchi Ukraine



SILVER

Just boasting about  Smart Group Ogilvy  Belarus

C-4  Services (tourism, entertainment, sports, mass media, culture, education)

SILVER


Beach. Belly Island, Sunset. Belly Island, Volleyball. Belly Island  G2 Ukraine

The Forehead, The Eye, The Nose  Not Perfect Y&R I Vilnius Lithuania


 

C-6  Social 

SILVER


New Year Firecrackers TDI Group Belarus



Neput Miglu2, Neput Miglu3  Not Perfect Latvia


Radio Ads

GOLD

Gas Ping-Pong  Leo Burnett Ukraine

SILVER

Sneakers Song  G2 Ukraine

Interactive Media

E-1 Websites and microsites (Editorial/Media/ News/Service projects/ Non-commercial/ Brand promotion/ Corporate image/ 

GOLD

Blind Hungry Boys Russian Federation



SILVER

Brain Mass Instinct Russian Federation

E-2 Online advertising (Banners/ Beyond The Banner/ Other rich media/ Online campaign)

GOLD

Live by feelings, not pain Adwatch Isobar Russian Federation



Windows 8 launch digita.sk, s.r.o. Slovakia 


SILVER

Promoted by Nature Look At Media Moscow Russian Federation 

English-speaking Traffic Policeman PROVID Ukraine Ukrainian
 

E-5 Social media

GOLD

Prisma - when a hypermarket chain conquered Facebook  Advertising Agency Satumaa Ltd Finland



Lucky Like  Adwatch Isobar Russian Federation 



SILVER

Samsung Social Tag  Cube / Publicis Riga Latvia

E-6 Technique (Best copywriting, Animation, Illustration and Graphic Design, Best Video, Interface & Navigation)

GOLD

Moriamin. There will be no replay button. AdPro Ukraine



SILVER

PHILIPS DANCE  ISD group Ukraine

--- Link ---

Okarte Snowboard Cube / DDB Latvija 

E-7 Branded content 

SILVER


Santa in Transfer    MARVELOus    Denmark

Singing In The Shower Community. Social Karaoke.    ISD group    Ukraine

E-8 Digitally led Integrated Campaigns

GOLD

SSE Riga - Lets Beat Stenford    DDB Worldwide Latvia    Latvia


E-9 Other interactive digital solutions

SILVER


Philips. The Art of Ironing    DDB Russia    Russian Federation

Best Use of Media 

F-1   Best use of Television 

SILVER


Lithuanian Bank association TV trailers    Media House    Lithuania

F-2   Best use of Radio 

GOLD

Breakfast Lullaby    Leo Burnett Moscow    Russian Federation


SILVER

ZZ NO LIMIT    MOOZ!    Latvia



F-4   Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations

GRAND PRIX GOLD

Master of parking    B.I.T.A. Advertising    Ukraine



F-5   Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations) 

SILVER

The Economist: Quality In-Your-Face Journalism    PHD Germany    Germany

Philips. The Art of Ironing    DDB Russia    Russian Federation

F-6   Best use of Internet

GOLD

SSE Riga - Lets Beat Stenford    DDB Worldwide Latvia    Latvia



F-7   Best use of Media Mix 

GOLD

Philips. The Art of Ironing    DDB Russia    Russian Federation

SILVER

A Ring to Bring Them Closer    Leo Burnett Moscow    Russian Federation



Klasika is back in style    MediaCom    Latvia

MegaFon 4G    Instinct    Russian Federation


F-8   Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams 

GOLD

Make the politicians work!    Voskhod    Russian Federation



RMK Icemercials    AS Idea AD    Estonia

SILVER

Snow HeliPrinter    Full Contact/Tabasco    Ukraine

F-9   Best use of Sponsorship, Event/Nightlife Marketing 

GOLD

Dance Power Plant    ACG Advertising Agency    Hungary

NISSAN LEAF FUTURE:TODAY    TBWAHelsinki    Finland

F-10 Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections) 

SILVER

PlayStation All Stars Battle Royale: the Brawler in the Digital Playground    OMD Germany   

Anti Advertising project "FAN"    R&I Group    Russian Federation
 

Craft

G-1  Graphic Design (Corporate Design, Logo Design, Annual Reports, Brochures and Catalogues, Business Cards, Letterhead


SILVER

Malina.am    StreetArt    Russian Federation

G-2  Books and Multipage Publications, Booklets, Calendars 

GOLD


Popper Magazine    Latvia

Popper Magazine Degradation
Popper Magazine Patience
Popper Magazine Astral Blackout
Popper Magazine Witness


G-3  Label and Packaging (incl. CD Covers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards)

GOLD

Saku Home brew    KOOR    Estonia

SILVER

A thorny cover    Voskhod    Russian Federation

Vysoko-vysoko (Sky-high)    Depot WPF    Russian Federation



G-4   Direct Material Design (incl. Materials and Original Business Gifts)

SILVER

A Ring to Bring Them Closer    Leo Burnett Moscow    Russian Federation

G-5 Photography (Commercial, Non-profit) Illustration (incl. Magazine Cover) 

GOLD

Iceberg    Saatchi & Saatchi Russia    Russian Federation

SILVER

Stormtrooper vs. Cardinal’s Guard, Redshirt vs. Californio, Pig vs. Space Invader, Saatchi & Saatchi Ukraine

Beach. Belly Island, Sunset. Belly Island, Volleyball. Belly Island, G2 Ukraine   






G-8 Sound Design (incl. Original Score, Sound Editing and Sound Mixing) 

GOLD


Blind project    VGNC digital video agency    Ukraine

SILVER

Sneakers Song    G2 Ukraine    Ukraine

G-9 Environmental Design (incl. Stores, Kiosks, Concept Stores, Brandscapes, Seasonal Displays, Mobile Demonstration Units, Trade Shows, POS Materials, Presentations Or Demonstrations, Show-rooms, Museums, Galleries & Exhibits, a.o. aspects of Brand Inspired Interiors) 

GOLD

Make the politicians work!    Voskhod    Russian Federation

SILVER

Worlds Smallest Apartment    Grey Ljubljana    Slovenia

NISSAN LEAF FUTURE:TODAY    TBWAHelsinki    Finland
 

ADVERTISING CAMPAIGNS

GOLD


EXTREMIST CONSTITUTION    Red Pepper Communication Agency    Russian Federation



SILVER

Turn on the color    Instinct    Russian Federation



DIRECT MARKETING

I-1 Business gifts, Other direct marketing materials (invitations, greeting cards, etc.) 

GOLD


Set for Adults    Grey Group Poland    Poland

SILVER

Eastern European Sushi    CLINIC212    Lithuania



I-2  Direct marketing materials (B2C, B2B) 

SILVER


Actually truth about your man    Kinograf    Ukraine

Cover for Lover Great Advertising Group    Russian Federation

I-3 Direct Mail 

GRAND PRIX GOLD


Direct Mail Personal Stamps    Not Perfect    Latvia
 

PR

J-1 Marketing PR – projects aimed at building a reputation of a product or brand. PR-events, sponsorship (includes sponsorship of sporting events, art and entertainment events)


GOLD

Cow    Ogilvy & Mather Ukraine    Ukraine

SILVER

Comedian Fish    Voskhod    Russian Federation

J-2 Corporate PR – projects aimed at building corporate brand awareness and company’s reputation. Communication campaigns targeted at both - business and consumer audiences. Includes corporate image, corporate social responsibility, and environmental programs (includes Internal PR)

GOLD

Women in the Warsaw Uprising    Grey Group Poland    Poland



SILVER

Computer literacy reduces social exclusion    Komunik?cijas a?ent?ra/ Edelman Affilate    Latvia

J-3 Non-corporate PR – projects aimed to promote public sector, charities and non-profit organisations, trade associations

GOLD

National Radar    MOOZ!    Latvia



SILVER

Change the attitude in 365 days     Talan Group    Ukraine



J-5 Digital PR – any projects in the field of digital communication (blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.)

SILVER

TUC     R&I Group    Russian Federation

The First Fashion Hunting    Prodigi    Ukraine

J-6 Non-conventional PR – any partisan projects, work with rumors, buzz etc.

GOLD

Make the politicians work!    Voskhod    Russian Federation



A cup of coffee, please!    Cosmos    Russian Federation



SILVER

Dog Dirt    ACG Advertising Agency    Hungary
 

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