07 Июня 2013 в 15:10 2404

Шорт-листы фестиваля Golden Hammer 2013

Объявлены шорт листы международного фестиваля рекламы Golden Hammer

Смотрите на Sostav.ua вечером 7 июня победителей Golden Hammer 2013

SHORTLIST  2013
TV Ads
 A-1 Foodstuffs, beverages, animal and pet food
1958. Got it! Voskhod Russian Federation
1958. Queue
Thanks advertising Voskhod Russian Federation
Purée BBDO Russia Group Russian Federation
French Fries Story DDB Ukraine Ukraine
     
A-3  Clothing, beauty products, hygiene products, medications, household goods, pet products, office equipment, construction, transport
Ofotért Cleaning Lady Saatchi&Saatchi Budapest Hungary
Ofotért Crazy Fan
Rainbow Instinct Russian Federation
Colored dreams Instinct Russian Federation
     
A-4  Services (tourism, entertainment, sports, mass media, culture, education)
Policeman e:mg Russian Federation
The flip DDB Vilnius Lithuania
Flies B.I.T.A. Advertising Ukraine
     
A-5  Services (telecommunications, financial, trade, insurance, retail) 
Nail BBDO Russia Group Russian Federation
Any goods for any occasions_Lover Scholz&Friends Kyiv Ukraine
Any goods for any occasions_Tea party
Any goods for any occasions_Passport Control
Reveal MegaFon 4G Instinct Russian Federation
Real man Instinct Russian Federation
Internet packages Instinct Russian Federation
Triatel - no more suffering in countryside SIA Euro RSCG Riga Latvia
 
A-7 Other (a category will be chosen by the judges)
Bear Instinct Russian Federation
Haircut Instinct Russian Federation
     
Print Ads
B-1  Foodstuffs, beverages, animal and pet food 
Teeth TBWA Central Asia & Caucasus Kazakhstan
Fisherman´s Tales BBDO Russia Group Russian Federation
     
B-3  Clothing, beauty products, hygiene products, medications, household goods, pet products, office equipment, construction, transport
Argentina TBWA Central Asia & Caucasus Kazakhstan
Russia
Poland
Christmas BBDO Russia Group Russian Federation
Birthday 
New Year
Toilet 1 Grey Group Poland Poland
     
B-4  Services (tourism, entertainment, sports, mass media, culture, education) 
Iceberg Saatchi & Saatchi Russia Russian Federation
Iceberg
Iceberg
 Beach. Belly Island G2 Ukraine Ukraine
Sunset. Belly Island
Volleyball. Belly Island
Dude. Water fits you G2 Ukraine Ukraine
Babe. Water fits you
     
B-5  Services (telecommunications, financial, trade, insurance, retail) 
Depot WPF: You can find a brand even in a vague hint Depot WPF Russian Federation
     
B-6  Social 
Anna TBWA Central Asia & Caucasus Kazakhstan
Saule
Ruslan
„There’s Just One Glass Between a Driver and a Pall-bearer“   McCANN R?ga Latvia
Be bad, but do something good Grey Belgrade Serbia
Outbred Dogs G2 Russia Russian Federation
     
Outdoor Posters
C-1  Foodstuffs, beverages, animal and pet food 
Khrushchev & Nixon BBDO Ukraine Ukraine
     
C-3  Clothing, beauty products, hygiene products, medications, household goods, pet products, office equipment, construction, transport
Lane or avenue? Saatchi & Saatchi Ukraine Ukraine
Philips. The Art of Ironing DDB Russia Russian Federation
Just boasting about Smart Group Ogilvy Belarus
Renault. Chart Publicis Visage Ukraine
     
C-4  Services (tourism, entertainment, sports, mass media, culture, education)
Iceberg Saatchi & Saatchi Russia Russian Federation
Iceberg
Iceberg
Beach. Belly Island G2 Ukraine Ukraine
Sunset. Belly Island
Volleyball. Belly Island
The Forehead Not Perfect Y&R I Vilnius Lithuania
The Eye
The Nose
     
C-6  Social 
New Year Firecrackers TDI Group Belarus
Neput Miglu2 Not Perfect Latvia
Neput Miglu3
     
     
Radio Ads
D-4  Services (tourism, entertainment, sports, mass media, culture, education)  
Sneakers Song G2 Ukraine Ukraine
Gas Ping-Pong Leo Burnett Ukraine Ukraine
Real estate bubble Leo Burnett Ukraine Ukraine
     
Interactive Media
E-1 Websites and microsites (Editorial/Media/ News/Service projects/ Non-commercial/ Brand promotion/ Corporate image/ Retail/ Consumer products) 
Blind Hungry Boys Russian Federation
Allforbear.com BBDO Russia Group Russian Federation
Brain Mass Instinct Russian Federation
1 Million Rounds of Applause for Latvian Olympians Polis, Gromuls & Svagers Latvia
     
E-2 Online advertising (Banners/ Beyond The Banner/ Other rich media/ Online campaign)
Big people OutOfTheBox Russian Federation
Live by feelings, not pain Adwatch Isobar Russian Federation
Windows 8 launch digita.sk, s.r.o. Slovakia
Promoted by Nature Look At Media Moscow Russian Federation
Ukrainian English-speaking Traffic Policeman PROVID Ukraine
     
E-3 Mobile multimedia
Tiger Alarm! Y&R Ukraine
     
E-4 Games/ animated greeting cards/ E-mail Marketing
Father Frost vs Santa Hungry Boys Russian Federation
     
E-5 Social media
Prisma - when a hypermarket chain conquered Facebook Advertising Agency Satumaa Ltd Finland
Lucky Like Adwatch Isobar Russian Federation
Santa in Transfer MARVELOus Denmark
Samsung Social Tag Cube / Publicis Riga Latvia
Facebook Millionaire Application INSPIRED DIGITAL Latvia
     
E-6 Technique (Best copywriting, Animation, Illustration and Graphic Design, Best Video, Interface & Navigation)
PHILIPS DANCE ISD group Ukraine
Moriamin. There will be no replay button. AdPro Ukraine
Okarte Snowboard Cube / DDB Latvija Latvia
     
E-7 Branded content 
Santa in Transfer MARVELOus Denmark
Singing In The Shower Community. Social Karaoke. ISD group Ukraine
     
E-8 Digitally led Integrated Campaigns
SSE Riga - Lets Beat Stenford DDB Worldwide Latvia Latvia
     
E-9 Other interactive digital solutions
Allianz e-house  Grey Worldwide Hungary Kft. Hungary
NISSAN LEAF FUTURE:TODAY TBWAHelsinki Finland
Philips. The Art of Ironing DDB Russia Russian Federation
The Bike Theft / Velofenders PIKA Latvia
     
Best Use of Media 
F-1   Best use of Television 
Lithuanian Bank association TV trailers Media House Lithuania
Cleaning Up With Voroniny Initiative Russian Federation
     
F-2   Best use of Radio 
ZZ NO LIMIT MOOZ! Latvia
Live from Nissan Juke OMD Latvia Latvia
Breakfast Lullaby Leo Burnett Moscow Russian Federation
     
F-3   Best use of Print Media 
News delivered briefly Leo Burnett Ukraine Ukraine
     
F-4   Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport) 
Cow Ogilvy & Mather Ukraine Ukraine
The Economist: Quality In-Your-Face Journalism PHD Germany Germany
Jewish Museum Campaign Leo Burnett Moscow Russian Federation
Master of parking B.I.T.A. Advertising Ukraine
     
F-5   Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations) 
Comedian Fish Voskhod Russian Federation
The Economist: Quality In-Your-Face Journalism PHD Germany Germany
Smart Twist: The Simplest Test Drive Ever BBDO Russia Group Russian Federation
Philips. The Art of Ironing DDB Russia Russian Federation
     
F-6   Best use of Internet
Allforbear.com BBDO Russia Group Russian Federation
Lucky Like Adwatch Isobar Russian Federation
OPEN WI-FI ADELL Saatchi&Saatchi Latvia
Create your own comics OMD Latvia Latvia
Ukrainian English-speaking Traffic Policeman PROVID Ukraine
SSE Riga - Lets Beat Stenford DDB Worldwide Latvia Latvia
     
F-7   Best use of Media Mix 
A Ring to Bring Them Closer Leo Burnett Moscow Russian Federation
Klasika is back in style MediaCom Latvia
MegaFon 4G Instinct Russian Federation
Philips. The Art of Ironing DDB Russia Russian Federation
     
F-8   Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams 
Make the politicians work! Voskhod Russian Federation
RMK Icemercials AS Idea AD Estonia
Snow HeliPrinter Full Contact/Tabasco Ukraine
     
F-9   Best use of Sponsorship, Event/Nightlife Marketing 
Intel Ultrabooks: A new category of Performance OMD Germany Germany
Turn on the colour! e:mg Russian Federation
Dance Power Plant ACG Advertising Agency Hungary
Are You Hungry For The Brief? ABNORMAL Latvia
Philips. The Art of Ironing DDB Russia Russian Federation
NISSAN LEAF FUTURE:TODAY TBWAHelsinki Finland
     
F-10 Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections) 
PlayStation All Stars Battle Royale: the Brawler in the Digital Playground OMD Germany Germany
Anti Advertising project "FAN" R&I Group Russian Federation
     
Craft
G-1  Graphic Design (Corporate Design, Logo Design, Annual Reports, Brochures and Catalogues, Business Cards, Letterhead, Envelopes)
Ukrainian Design: The Very Best Of Saatchi & Saatchi Ukraine Ukraine
Malina.am StreetArt Russian Federation
Novatek, annual report Volga Volga Brand Identity Russian Federation
     
G-2  Books and Multipage Publications, Booklets, Calendars 
The motion depends on You Studio DEZA Russian Federation
Popper Magazine Degradation Popper Magazine Latvia
Popper Magazine Patience
Popper Magazine Astral Blackout
Popper Magazine Witness
     
G-3  Label and Packaging (incl. CD Covers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards)
A thorny cover Voskhod Russian Federation
Triptea tea Andrew Gorkovenko Russian Federation
RICH LE DDVB Russian Federation
Rugtais Dumpis KOOR Estonia
Saku Home brew KOOR Estonia
Vysoko-vysoko (Sky-high) Depot WPF Russian Federation
     
G-4   Direct Material Design (incl. Materials and Original Business Gifts)
A Ring to Bring Them Closer Leo Burnett Moscow Russian Federation
     
G-5 Photography (Commercial, Non-profit) Illustration (incl. Magazine Cover) 
Stormtrooper vs. Cardinal’s Guard Saatchi & Saatchi Ukraine Ukraine
Redshirt vs. Californio
Pig vs. Space Invader
Iceberg Saatchi & Saatchi Russia Russian Federation
Iceberg
Iceberg
Beach. Belly Island G2 Ukraine Ukraine
Sunset. Belly Island
Volleyball. Belly Island
ADwards: Kill Your Monsters MOOZ! Latvia
Vandals. The City Kills. G2 Russia Russian Federation
     
     
G-8 Sound Design (incl. Original Score, Sound Editing and Sound Mixing) 
Sneakers Song G2 Ukraine Ukraine
Blind project VGNC digital video agency Ukraine
     
G-9 Environmental Design (incl. Stores, Kiosks, Concept Stores, Brandscapes, Seasonal Displays, Mobile Demonstration Units, Trade Shows, POS Materials, Presentations Or Demonstrations, Show-rooms, Museums, Galleries & Exhibits, a.o. aspects of Brand Inspired Interiors) 
Make the politicians work! Voskhod Russian Federation
Worlds Smallest Apartment Grey Ljubljana Slovenia
A Ring to Bring Them Closer Leo Burnett Moscow Russian Federation
NISSAN LEAF FUTURE:TODAY TBWAHelsinki Finland
     
ADVERTISING CAMPAIGNS
EXTREMIST CONSTITUTION Red Pepper Communication Agency Russian Federation
You are. You can MOOZ! Latvia
„There’s Just One Glass Between a Driver and a Pall-bearer“ McCANN R?ga Latvia
Master of parking B.I.T.A. Advertising Ukraine
A ring to bring them closer  Leo Burnett Moscow Russian Federation
Turn on the color Instinct Russian Federation
     
DIRECT MARKETING
I-1 Business gifts, Other direct marketing materials (invitations, greeting cards, etc.) 
A ruler that measures time Grey Ljubljana Slovenia
Eastern European Sushi CLINIC212 Lithuania
Pepsi Retro Cards BBDO Ukraine Ukraine
Set for Adults Grey Group Poland Poland
Volkswagen Bird Feeder NEF Group Belarus
     
I-2  Direct marketing materials (B2C, B2B) 
Actually truth about your man Kinograf Ukraine
A Ring to Bring Them Closer Leo Burnett Moscow Russian Federation
Cover for Lover Great Advertising Group Russian Federation
Tasty bedtime fairy tale Adwatch Isobar Russian Federation
     
I-3 Direct Mail 
Postcards from Nepal KRASSKY Latvia
Direct Mail Personal Stamps Not Perfect Latvia
     
     
PR
J-1 Marketing PR – projects aimed at building a reputation of a product or brand. PR-events, sponsorship (includes sponsorship of sporting events, art and entertainment events)
Comedian Fish Voskhod Russian Federation
Cow Ogilvy & Mather Ukraine Ukraine
Cinemarathon Arriba!  Ukraine
Car vs Bike R&I Group Russian Federation
Anti Advertising project "FAN" R&I Group Russian Federation
     
J-2 Corporate PR – projects aimed at building corporate brand awareness and company’s reputation. Communication campaigns targeted at both - business and consumer audiences. Includes corporate image, corporate social responsibility, and environmental programs (includes Internal PR)
Dance Power Plant ACG Advertising Agency Hungary
A Ring to Bring Them Closer Leo Burnett Moscow Russian Federation
Women in the Warsaw Uprising Grey Group Poland Poland
Computer literacy reduces social exclusion Komunik?cijas a?ent?ra/ Edelman Affilate Latvia
     
J-3 Non-corporate PR – projects aimed to promote public sector, charities and non-profit organisations, trade associations
National Radar MOOZ! Latvia
Change the attitude in 365 days  Talan Group Ukraine
     
J-4 Political PR – projects aimed at promoting the political forces and interests, to influence legislative process or public policy agenda, using techniques including media relations, advertising, and direct lobbying (includes crisis and issue management) 
EXTREMIST CONSTITUTION Red Pepper Communication Agency Russian Federation
     
     
J-5 Digital PR – any projects in the field of digital communication (blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.)
Dino World Adwatch Isobar Russian Federation
TUC  R&I Group Russian Federation
The First Fashion Hunting Prodigi Ukraine
     
J-6 Non-conventional PR – any partisan projects, work with rumors, buzz etc.
Make the politicians work! Voskhod Russian Federation
A cup of coffee, please! Cosmos Russian Federation
Dog Dirt ACG Advertising Agency Hungary
 
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