Объявлены шорт-листы международного фестиваля креативности «Белый Квадрат»

24-26 июня состоялись заседания шести основных составов международного жюри одного из крупнейших в Европе креативных событий – Международного фестиваля рекламы «Белый Квадрат». Судейство проходило в формате live-конференций.

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Суммарно во все конкурсы фестиваля в этом году было подано 937 работ от участников из 31 страны мира. Впереди заседания еще двух составов жюри – жюри СМИ, а также Высокого жюри, которое присудит Гран-при фестиваля.

Призеры и победители «Белого Квадрата» 2020 будут объявлены на Церемонии награждения, которая пройдет 9 июля в формате оффлайн open-air party. Онлайн-трансляция мероприятия будет вестись во всех странах-участницах фестиваля.

Алена Устинович, Председатель Правления Ассоциации Коммуникационных и Маркетинговых Агентств Беларуси, продюсер «Белого Квадрата», отметила: «Опыт онлайн судейства для нас новый, было непросто, но все получилось. Хотелось бы выразить признательность всем членам жюри за то, насколько внимательно и трепетно они отнеслись к оценке поданных работ. Судили, как всегда, строго, но конструктивно. Меня радует достаточно внушительный список шорт-листов в этом году. Думаю, жюри сочли правильным поддержать участников, придать им вдохновения, позитива. В такие трудные времена особенно хочется праздника, и я рада, что существует «Белый Квадрат», который может подарить его индустрии».  

На данный момент объявлены шорт-листы во всех семи конкурсных категориях фестиваля.

CHANGE FOR GOOD

S. CHANGE FOR GOOD

S1 Change for Good / Film

entry Now You Understand, Not Perfect Riga, Latvia

entry Stay at Home, Not Perfect Riga, Latvia

entry Fast internet for meaningful use, Not Perfect Riga, Latvia

entry My Lockdown, Mr. Da Vinci, Brazil

entry Closer to moms, Salmon Graphics, Belarus

entry The safest place, Artem Nugmanov/Self employed

entry The Choice, Marvelous LLC, Russia

entry Russian Yoga School, Zebra Hero, Russia

S2 Change for Good / Print

entry Burger King Belgium - Stay Home, Buzzman, France

entry Art of Quarantine, Looma, Ukraine

entry The Physical Violence Virus Cell, Cheil Centrade, Romania

entry Equal Colors, White Rabbit Budapest, Hungary

entry For More Life, Kraken, Georgia

entry Hair Dryer, Salsa, Peru

entry Off Road, in house, Mood, Peru

entry Read vs. Covid,  SEED creative agency, Kazakhstan

entry Special Edition, Y agency, Ukraine

entry Another seas: The Sea of Tranquility, Ruport, Russia

entry Another seas: Acidalian Sea, Ruport, Russia

entry Don't play hide-and-seek with life, Kollegi, Russia

entry Mask the tunnels, Havas Creative Group Ukraine, Ukraine

S3 Change for Good / Radio

entry Sea of ideas, Leo Burnett Ukraine, Ukraine

S4 Change for Good / Campaign

entry N23, Action, Russia    

entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia         

entry A Humane Ending, Nord DDB Riga, Latvia  

entry #BoobCulture - Breast Cancer Awareness campaign, Nord DDB Riga, Latvia           

entry A Team of One, Loong, China

entry Our Sea, Possible Moscow x Suprematika, Russia    

entry Birds Records, BBDO Moscow, Russia         

entry Unsilent bouquet, GForce/Grey, Kazakhstan 

entry #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia      

entry The sound of Indifference, watergunz, Georgia         

entry Wheelchange Tours, FCB Lisbon, Portugal   

entry We Are Siberia, TUTKOVBUDKOV, Russia

entry My Name Is Enough, Doping Creative Agency, Armenia    

entry Survivors, BBDO Moscow, Russia    

entry Font of Kindness, SMETANA, Russia           

entry Russian Yoga School, Zebra Hero, Russia     

entry Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

S5 Change for Good / Interactive

entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)

entry FlyHome, TUTKOVBUDKOV, Russia         

entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia         

entry Terms Against Bullying, White Rabbit Budapest, Hungary  

entry #TakeMEMEhome, BBDO Moscow, Russia 

entry Trip In The Dark          , Voskhod, Russia (moved from S4 Change for Good / Campaign)

DIGITAL

D. DIGITAL

D1 Websites

entry BBDO Daily, Proximity Russia, Russia

entry Trip In The Dark, Voskhod, Russia

D2 Interactive projects

entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia         

entry "Look at the World like a Child", Humanz, Russia

entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

D3 Online video & Viral film

entry VOKA SMARTFAKE, TDI GROUP, Belarus

entry Birds Records, BBDO Moscow, Russia

entry Ad that you can feel by skin, Proximity Russia, Russia

entry Last rave, Zebra Hero, Russia

entry Russian Yoga School, Zebra Hero, Russia

D4 Pre-rolls

entry Ad that you can feel by skin, Proximity Russia, Russia

D6 Digital Campaign

entry Birds Records, BBDO Moscow, Russia

entry The Greatest Reads, Contrapunto, Russia

entry AI Versus, Voskhod, Russia

D7 Viral campaign

entry Russian Yoga School, Zebra Hero, Russia

entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia

entry VOKA SMARTFAKE, TDI GROUP, Belarus

D8 Social & Influencer Campaign

entry Russian Yoga School, Zebra Hero, Russia

entry Tera Botin, Leavingstone, Georgia

entry #TakeMEMEhome, BBDO Moscow, Russia

D9 Native Advertising

entry Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)

entry Ad Blindness? Hacked!, getbob agency, Belarus

entry Last Rave, Zebra Hero, Russia

D10 Branded tech and innovations

entry Tone de Cabaret, Socialist, Russia

entry The Greatest Reads, Contrapunto, Russia

entry Dodo open source pizza, BBDO Moscow, Russia

D11 Digital Craft

entry The Greatest Reads, Contrapunto, Russia

entry Trip In The Dark, Voskhod, Russia

G. MOBILE

G1 Mobile websites

entry Terms Against Bullying, White Rabbit Budapest, Hungary

G2 Apps

entry Kinder of the future!, Humanz, Russia

G4 AR / VR / 360Вє videos

entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia

G5 Activation by location / Voice activation

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

G8 Mobile Tech and Innovations

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

T. CREATIVE DATA

T1 Data-enhanced Creativity

entry Dodo open source pizza, BBDO Moscow, Russia

entry AI Versus, Voskhod, Russia

T3 Data storytelling

entry AI Versus, Voskhod, Russia

T4 Use of Real-time Data

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

T5 Social Data & Insight

entry Terms Against Bullying, White Rabbit Budapest, Hungary

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

MEDIA
V. CHANNELS

V3 Print / Outdoor

entry Boosting sales with a single billboard, e:mg, Russia

V4 Ambient Media

entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia

entry Knowledge Leads to Freedom, Leavingstone, Georgia

entry Our Sea, Possible Moscow x Suprematika, Russia

entry The Death of The Warsaw Palm, Syrena Communications, Poland

entry We Are Siberia, TUTKOVBUDKOV, Russia

V5 Events

entry Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia

entry Nerf battle in real life, e:mg, Russia

V6 Digital platforms

entry Trip in the dark, Voskhod, Russia

V8 Social Platforms

entry A Letter from the Future, VOZDUH brand & communications, Russia

V9 Technology

entry Tone de Cabaret, Socialist, Russia

entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia

entry AI Versus, Voskhod, Russia

V10 Branded content

entry Birds Records, BBDO Moscow, Russia

entry All At Once, Voskhod, Russia

entry 5% is a lot!, 12, Russia

W. EXCELLENCE IN MEDIA

W1 Excellence in Media insights and Stategy

entry Perfect Search, BBDO Moscow, Russia

W3 Excellence in Media Engagement

entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow, Russia; Media Agency - OMD Media Direction, Russia

entry We Are Siberia, TUTKOVBUDKOV, Russia

W4 Use of Data

entry AI Versus, Voskhod, Russia

M. MEDIA CAMPAIGN

M1 Integrated Campaign

entry Complaining, Not Perfect Tallinn, Estonia

entry #Date_With_Art, Postmen DA, Ukraine

entry We Are Siberia, TUTKOVBUDKOV, Russia

M2 Low Budget Campaign

entry Survivors, BBDO Moscow, Russia

entry Perfect Search, BBDO Moscow, Russia

M3 Influencer Campaign

entryTera Botin, Leavingstone, Georgia

entry A Team of One, Loong, China

entry Birds Records, BBDO Moscow, Russia

entry REN TIME, AIDA Pioneer, Belarus

CREATIVE

F. FILM

F1 Film TV/Screens

entry working hours, Not Perfect Vilnius, Lithuania

entry MATRIX, Forte Grey, Belarus

entry No ties allowed, Voskhod, Russia

F2 Online

entry VOKA SMARTFAKE, TDI GROUP, Belarus

entry The Kommunalka, Leo Burnett Moscow, Russia

entry Runners guide to Riga, Nord DDB Riga, Latvia

entry Birds Records, BBDO Moscow, Russia

entry Ad that you can feel by skin, Proximity Russia, Russia

entry Series Big Foot, Forte Grey, Belarus

entry MATRIX SHORT, Forte Grey, Belarus

entry Stronger than crisis, Voskhod, Russia

entry The sound of Indifference, watergunz, Georgia

entry Carp, AIDA Pioneer, Belarus

entry Russian Yoga School, Zebra Hero, Russia

F3 Film Craft 

entry The Kommunalka, Leo Burnett Moscow, Russia

entry MATRIX, Forte Grey, Belarus

entry All At Once, Voskhod, Russia

entry Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan

entry Tatarka - AU, Little Big family, Uzbekistan

entry The sound of Indifference, watergunz, Georgia

entry Super Jars, Svetly Story, Russia

entry Terem "Assortment", Perspecrive Pro., Russia (moved from F1 TV/Screens)

entries Winter Tires, Coolant from the series NUGO – 007, Mozaika, Gerogia

K. INTEGRATED 

K1 Omni-channel Campaign

entry Complaining, Not Perfect Tallinn, Estonia

entry The Greatest Reads, Contrapunto, Russia

entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia

entry Our Sea, Possible Moscow x Suprematika, Russia

entry The New National Anthem Edition, Impact BBDO, UAE

entry My Name Is Enough, Doping Creative Agency, Armenia

K2 Digital Campaign

entry The Greatest Reads, Contrapunto, Russia

entry Birds Records, BBDO Moscow, Russia

entry Russian Yoga School, Zebra Hero, Russia

K3 Social & Influencer Campaign

entry #TakeMEMEhome, BBDO Moscow, Russia

entry Russian Yoga School, Zebra Hero, Russia

entry Font of Kindness, SMETANA, Russia

K4 Viral Campaign

entry Kak tebe takoe, Elon Musk?, Ruport, Russia

entry My Name Is Enough, Doping Creative Agency, Armenia

entry Russian Yoga School, Zebra Hero, Russia

K5 Brand Launch / Re-launch Campaign

entry Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires”, Action, Russia

entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

entry We Are Siberia, TUTKOVBUDKOV, Russia

K6 Brand Loyalty Campaign

entry Freedom is near, Movie, Russia

K7 Breakthrough on a Budget

entry N23, Action, Russia

entry Dodo open source pizza, BBDO Moscow, Russia

entry Delivery of Fate, Ruport, Russia

entry Survivors, BBDO Moscow, Russia

entry Kak tebe takoe, Elon Musk?, Ruport, Russia

K8 Selfpromo

entry DeepBogusky, Andrey Tyukavkin, Russia

entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

K9 Creative Strategy

entry Birds Records, BBDO Moscow, Russia

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

entry The Greatest Reads, Contrapunto, Russia

entry Birds Records, BBDO Moscow, Russia

entry All At Once, Voskhod, Russia

entry Tatarka - AU, Little Big family, Uzbekistan

entry Last rave, Zebra Hero, Russia

N2 Audio branded content

entry Birds Records, BBDO Moscow, Russia

N3 Interactive branded content

entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany

N4 Branded events

entry Trash talk, Nord DDB Riga, Latvia

N5 Brand experience

entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow, Russia; Media Agency - OMD Media Direction

entry Dodo open source pizza, BBDO Moscow, Russia

entry Wheelchange Tours, FCB Lisbon, Portugal

O. OUTDOOR

O1 Billboards

entry Kak tebe takoe, Elon Musk?, Ruport, Russia

O4 Ambient

entry Knowledge Leads to Freedom, Leavingstone, Georgia

entry Coming OutDoor, FCB Lisbon, Portugal

entry We Are Siberia, TUTKOVBUDKOV, Russia

entry My Name Is Enough, Doping Creative Agency, Armenia

O5 Innovation in Оutdoor  

entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE

P. PRINT

P1 Print

entry That`s how we write the history, Royal Kusto, Kazakhstan

entry Hot Dog, Not Perfect Vilnius, Lithuania

entry Turn your intensity on, Not Perfect Minsk, Belarus

entry Cashless, Endorphin, Azerbaijan

entry A Regular Weapon, Possible Moscow, Russia

entry Save Classic Blue, White Rabbit Budapest, Hungary (moved from P3 Innovation in Print)

entries New York, Milan, London, Beijing from the series The Navigate Poster, Leo Burnett Moscow, Russia

P4 Print Craft

entry Equal Colors, White Rabbit Budapest, Hungary

entry Dolls, Acqua, Italy

entry Dolls Blue Dress, Acqua, Italy

R. RADIO & AUDIO

R1 Radio & Streaming

entry Birds Records, BBDO Moscow, Russia

entry Sea of ideas, Leo Burnett Ukraine, Ukraine

R2 Excellence in Audio

entry The sound of Indifference, watergunz, Georgia

MARKETING

A. BRAND EXPERIENCE & ACTIVATION

A2 Brand Experience

entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow, Russia; Media Agency - OMD Media Direction, Russia

entry N23, Action, Russia

entry Russian Yoga School, Zebra Hero, Russia

entry AI Versus, Voskhod, Russia

A3 Technology & Touchpoints

entry AI Versus, Voskhod, Russia

entry Bee in touch, Starcom, Leo Burnett Moscow, Russia

А4 Consumer Engagement

entry N23, Action, Russia

entry Ad Blindness? Hacked!, getbob agency, Belarus

entry Let's beer more local, GREAT, Russia

entry The taste of Moscow, Marvelous, Russia

entry We Are Siberia, TUTKOVBUDKOV, Russia

A5 Strategy

entry Birds Records, BBDO Moscow, Russia

entry Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)

A6 Campaign

entry We Are Siberia, TUTKOVBUDKOV, Russia

entry Russian Yoga School, Zebra Hero, Russia

A7 Breakthrough on a Budget

entry VOKA SMARTFAKE, TDI GROUP, Belarus

entry N23, Action, Russia

entry Delivery of Fate, Ruport, Russia

entry Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)

C. PR

C1 PR Practices & Technics

entry A Team of One, Loong, China

entry N23, Action, Russia

C2 Digital & Social

entry AI Versus, Voskhod, Russia

entry Russian Yoga School, Zebra Hero, Russia

C3 Influencer

entry Birds Records, BBDO Moscow, Russia

entry Kak tebe takoe, Elon Musk?, Ruport, Russia

entry Russian Yoga School, Zebra Hero, Russia

C5 Campaign

entry VOKA SMARTFAKE, TDI GROUP, Belarus

H. DIRECT

H1 Channels

entry Kak tebe takoe, Elon Musk?, Ruport, Russia

entry N23, Action, Russia

entry Our Sea, Possible Moscow x Suprematika, Russia

H3 Digital & Social

entry UFC CHATBOT, Outofthebox, Russia

H4 Strategy

entry N23, Action, Russia

H5 Campaign

entry Birds Records, BBDO Moscow, Russia

I. INNOVATIONS

I1 Innovations

entry Dodo open source pizza, BBDO Moscow, Russia

entry Birds Records, BBDO Moscow, Russia

entry DeepBogusky, Andrey Tyukavkin, Russia

CREATIVE EFFECTIVENESS

E. CREATIVE EFFECTIVENESS

E1 Short-term Creative Effectiveness

entry Kak tebe takoe, Elon Musk?, Ruport, Russia

E2 Long-term Creative Effectiveness

entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia

E3 Breakthrough on a Budget

entry VOKA SMARTFAKE, TDI GROUP, Belarus

BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

entry Digital Chain rebranding, Digital Chain, Cyprus

entry OSOM, Voskhod, Russia

entry Classic Picnic Identity, Leo Burnett Ukraine, Ukraine

entry ME'MOR Architects Award, MA'NO Branding, Uzbekistan

entry Kurnaya izba, Terminal design, Russia

entry Tashkent City Identity Design, MA'NO Branding, Uzbekistan

B2 Rebrand / Refresh of an Еxisting Brand

entry Forest Cats Redesign, 13 floor, Russia

entry ACME "A Journey Through Smart Life" Rebranding Campaign, Caption, Lithuania

entry Norebo, Ermolaev Bureau, Russia

entry Kaspersky rebranding, Plenum.CX, Russia

entry Lamoda Rebranding, Shuka Design, Russia

entry We Are Siberia, TUTKOVBUDKOV, Russia

B3 Promotional Printed Materials

entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia

entry deSidera, Acqua, Italy

B4 Promotional Item Design

entry Digital Detox Line, Not Perfect Riga, Latvia

entry Yellow and white press, Salmon Graphics, Belarus

entry Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)

B5 Brand Environment & Experience Design

entry The Peak, The Embassy, Italy

entry Nova Artizana, OTVETDESIGN, Russia

entry Kaspersky rebranding, Plenum.CX, Russia

entry We Are Siberia, TUTKOVBUDKOV, Russia

B7 Design Craft

entry #VictoryFont May, RT, Russia

entry OSOM, Voskhod, Russia

Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design

entry Trip In The Dark, Voskhod, Russia

entry See the Future through Our Eyes, Possible Moscow, Russia

Q3 Social Media Design

entry #VictoryFont May, RT, Russia

Q4 Design of virtual promo-tools

entry BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)

X. PACKAGING DESIGN

X1 Packaging of foodstuffs

entry Like a bird, OTVETDESIGN, Russia

entry Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia

entry Dzuba, LOGA BIGA, Belarus

entry Premiere of Taste, Depot branding agency, Russia

entry Yo&Go, Depot branding agency, Russia

entry Veivi: Delicate balance of wellbeing, Depot branding agency, Russia

entry Woodker, PG Brand Reforming Poland, Poland

entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden

X2 Packaging of non-food products

entry N23, Action, Russia

entry Canonpharma, REPINA branding, Russia

entry BRITE, Depot branding agency, Russia

entry WonderLab, Depot branding agency, Russia

X3 Innovation in Рackaging

entry Zombeer - beer packaging, SLD Agency, Russia

entry Jägermeister custom label, Panda Digital, Russia

entry Natural packaging for natural products, Synthesis creative lab, Uzbekistan

Деловая и образовательная программа «Белого Квадрата» пройдет онлайн 7 и 8 июля и будет включать более 80 мастер-классов, а также дискуссионных панелей об актуальных трендах в сфере маркетинга, рекламы и брендинга, digital, медиа. На онлайн-площадках фестиваля встретятся представители креативной индустрии из 30 стран мира, в том числе России, стран СНГ, Европы, Америки, Азии и других. Условия участия и РЕГИСТРАЦИЯ доступны онлайн на официальном сайте adfest.by.

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