Оголошення фіналістів Effie Awards Ukraine 2020

Премія Effie Awards Ukraine 2020 анонсує фіналістів – найбільш ефективні кампанії України в області маркетингових комунікацій.

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У фінал пройшло 139 заявок у 46 категоріях, із яких 13 заявок в рамках категорій Positive Change. За умовами конкурсу роботи оцінювалися у три етапи членами журі Effie Awards Ukraine 2020, визнаними професіоналами рекламно-комунікаційного ринку України. У першому турі були визначені фіналісти, у другому – переможці, а на засіданні Гранд журі обрали Гран-прі конкурсу.

Переможці конкурсу будуть оголошені вже 18 грудня в рамках онлайн-трансляції Effie Awards Show. Це буде 10 годинний марафон – з оголошенням переможців Effie Awards Ukraine 2020, презентаціями кейсів фіналістів премії, нагородженням кращих маркетингових команд країни Best Marketing Teams 2020, а також оголошенням імен найефективніших комунікаційних та медіа агентств, рекламно-комунікаційних холдингів, рекламодавців та брендів України 2020. Подія відбудеться на локації PMHUB.

Оформити акредитацію на Effie Awards Show можна за посиланням.

У разі запитань, звертайтеся до оргкомітету: +380 44 490-90-30, Ольга Підгорська, project@vrk.org.ua.

Фіналісти Effie Awards Ukraine 2020

ENTRANT ENTRY TITLE CLIENT NAME BRAND NAME
E-3. Delivery
Gres Todorchuk How we turned a running marathon into a lifelong marathon Nova Poshta Nova Poshta
TBWA Ukraine When doors are closed, windows are opening McDonalds Ukraine McDonalds
E-4. E-commerce
Gres Todorchuk 60,000 food kits for single seniors ROZETKA ROZETKA
E-6. Health & Pharma
BART&FINK Glasses, glasses, glasses LUXOPTICA Luxoptica
MedInform Ukraine THAT’S ENOUGH! EVER Neuro Pharma MemoProve
E-8. Culture & The Arts
IAMIDEA FILMS FOR THOUGHT Kyiv International Film Festival “Molodist” Kyiv International Film Festival “Molodist”
E-11. Beverages - Alcohol
McCann Kyiv From beer for motorists to universal refreshment Carlsberg Ukraine Baltika 0
Kinograf Rebranding of KOBLEVO cognac Bayadera Group KOBLEVO
BBDO Ukraine How to send a competitor to the garden AB InBev Efes Ukraine De Sad
E-12. Beverages - Non-Alcohol
[isdgroup] Voice of Water. The first audioidentitiy of Natural Ukrainian Water IDS Borjomi Morshynska
E-13. Education
MEX a member of Havas TryBlueSky Aerospace center KPCY Aerospace Center of KPCY
E-15. Travel & Tourism
Postmen #Everest_at_Home — how to bring 60 people to the highest summit being home at quarantine Gorgany Gorgany
E-16. Political and patriotic campaigns, state campaigns and programs
Gres Todorchuk Ukraine WOW: how we turned a nation-wide hate into WOW! Ukrainian railways Ukrainian railways
E-18. Software, Apps & Games
IAMIDEA Your moves – your rules! Uklon Uklon
E-19. Food
Kinograf Quarantine Entertainment Lesaffre Ukraine Duhmyana Hata
VMLY&R Bedtime Kefir Danone Ukraine Prostokvashino
VMLY&R Tasty, because it’s made of farm MMMM….Milk Danone Ukraine Prostokvashino
DIEVO (part of NCG) Newbie, who changed the perception of sauces Pripravka, Private Enterprise «SPS» Pripravka "Cooking in sauce"
McCann Kyiv КОМО Squeeze Cheese: more impressions, please! KOMO KOMO
E-21. Self Promotion
[isdgroup] The World’s Biggest CV [isdgroup] [isdgroup]
E-22. Restaurants, Hotels, Catering
TBWA Ukraine When doors are closed, windows are opening McDonalds Ukraine McDonalds
McCann Kyiv Brownie Therapy Veterano Brownie Veterano Brownie
E-24. Retail
Gres Todorchuk #Heroesofmyday: the heroes without coats, but in masks SILPO-FOOD Silpo
McCann Kyiv Having it both ways. How METRO ‘killed’ two target audience groups with one stone. METRO Cash&Carry Ukraine METRO
E-31. Finance
plusone Promprylad.Renovation: $5mln to change the country Promprylad.Renovation Promprylad.Renovation
Havas Ukraine (Havas Creative Group Ukraine) Communication platform «Moneyveo. And you’re amazing!» Moneyveo Moneyveo
MullenLowe Adventa Ready, steady, go for deposit at FUIB! First Ukrainian International Bank (FUIB) First Ukrainian International Bank (FUIB)
MOZGI ideas Bank card LikeYou for children and teens Oschadbank / Mastercard Oschadbank
Initiative Can be bank in the phone? Yes, it can. monobank Fintech Band monobank
McCann Kyiv The bank with which everything succeeds PrivatBank / Mastercard PrivatBank / Mastercard
E-33. Other Products & Services
Be—it Agency The cyberworld protection guide Albany Associates -
NEOS Awareness via programmatic instead of TV and outdoor Philip Morris Ukraine IQOS
E-34. Business Challenge/David vs. Goliath
Kinograf Duhmyana Hata vs Lvivsky Lesaffre Ukraine Duhmyana Hata
GRAPE A small company saying ‘F*ch it!’ to the market leaders FichLabs Fich
E-35. Branded Content & Branded Utility
CF.Digital Website about website Digital Development Committee VRK / CF.Digital Digital Development Committee VRK / CF.Digital
Postmen Art Tinder — How to make 7 000 000 #dates_with_art Ukrainian Cultural Foundation Ukrainian Cultural Foundation
[isdgroup] Voice of Water. The first audioidentitiy of Natural Ukrainian Water IDS Borjomi Morshynska
Gres Todorchuk Ukraine WOW: how we turned a nation-wide hate into WOW! Ukrainian railways Ukrainian railways
ODDEE agency Pit Bull Live New Products Group Pit Bull
ODDEE agency Pit Bull Fight New Products Group Pit Bull
E-36. Product/Service Launch
TBWA Ukraine It's cool to be Ukrainian! McDonalds Ukraine McDonalds
McCann Kyiv КОМО Squeeze Cheese: more impressions, please! KOMO KOMO
McCann Kyiv The first cream that does not scare with ageing L’Oréal Paris L’Oréal Paris
DIEVO (part of NCG) Newbie, who changed the perception of sauces Pripravka, Private Enterprise «SPS» Pripravka "Cooking in sauce"
BBDO Ukraine How to send a competitor to the garden AB InBev Efes Ukraine De Sad
E-37. Celebrity Sells
[isdgroup] Voice of Water. The first audioidentitiy of Natural Ukrainian Water IDS Borjomi Morshynska
E-38. Data-driven/Programmatic
DIEVO (part of NCG) Fight the crisis! First Ukrainian International Bank (FUIB) First Ukrainian International Bank (FUIB)
NEOS Awareness via programmatic instead of TV and outdoor Philip Morris Ukraine IQOS
E-39. Most Effective Use Of Social Media Marketing
SIGMA TistoChallenge Lesaffre Ukraine Duhmyana Khata
McCann Kyiv Brownie Therapy Veterano Brownie Veterano Brownie
McCann Kyiv Cardboard clone saves cats Happy Paw Happy Paw
Vertigo agency Planeta Quarantine Planeta Kino Planeta Kino
E-40. Short-term Effectiveness
TSUM TSUM-TSYOM FIRST DEPARTMENT STORE TSUM KYIV
TWIGA’GO! The Hottest Summer Promo! PepsiCO Ukraine / ATB Corporation PepsiCo Ukraine (Pepsi, Lay’s, HrusTeam, Sandora)
TABASCO Anti-quarantine for pets Sirius Homeless Animal Shelter Sirius Homeless Animal Shelter
OMD OM Group Children need their parents McDonald's Ukraine McDonald's
E-42. Cross Media Storytelling
HASHTAG Voice of Water. The first audioidentitiy of Natural Ukrainian Water IDS Borjomi Morshynska
Vandog Agency THE FACE OF THE PANDEMIC UNICEF / Ministry of Health UNICEF
Gres Todorchuk Ukraine WOW: how we turned a nation-wide hate into WOW! Ukrainian railways Ukrainian railways
OMD OM Group Children need their parents McDonald's Ukraine McDonald's
E-43. Small Budget
iplace How METRO called guests to restaurants METRO Cash & Carry Ukraine METRO
Postmen #Everest_at_Home — how to bring 60 people to the highest summit being home at quarantine Gorgany Gorgany
Vertigo agency Planeta Quarantine Planeta Kino Planeta Kino
McCann Kyiv Quarantine with benefit UNICEF UNICEF
Gres Todorchuk How we burnt grass at the main football stadiums UAnimals UAnimals
E-44. Media Innovation/Idea
TSUM TSUM-TSYOM FIRST DEPARTMENT STORE TSUM KYIV
Initiative How to make any ad in the advertising block an advertisement for monobank! Fintech Band monobank
MEX a member of Havas TryBlueSky Aerospace center KPCY Aerospace Center of KPCY
TWIGA Digital Ukraine Eat This Playlist! PepsiCo Ukraine Pepsi
[isdgroup] Museum of Creativity [isdgroup] [isdgroup]
NEOS Awareness via programmatic instead of TV and outdoor Philip Morris Ukraine IQOS
Media Partnership Buying Data is our Primary Deposit PUMB PUMB
E-45. Youth Marketing
Postmen #coronamania — how to infect TikTok and save youngsters from COVID-19 UNICEF UNICEF Ukraine
Postmen Art Tinder — How to make 7 000 000 #dates_with_art Ukrainian Cultural Foundation Ukrainian Cultural Foundation
ODDEE agency Pit Bull Live New Products Group Pit Bull
BBDO Ukraine The case of the original Askorbinka Kyiv Vitamin Plant Askorbinka
E-46. Native Advertising
McCann Kyiv Joice Show Must Go On Vodafone Ukraine Joice by Vodafone
Carat Ukraine How we taught adults to clean their teeth in the morning Philips Ukraine Philips Sonicare
E-48. Target Audience Reach In Media Campaign
Postmen Art Tinder — How to make 7 000 000 #dates_with_art Ukrainian Cultural Foundation Ukrainian Cultural Foundation
E-50. Single Impact Engagement
TWIGA Digital Ukraine Eat This Playlist! PepsiCo Ukraine Pepsi
[isdgroup] Museum inside the Head [isdgroup] [isdgroup]
Gres Todorchuk How we burnt grass at the main football stadiums UAnimals UAnimals
E-51. Rebranding
DTEK The Energy of Changes: refreshment of the DTEK visual style DTEK DTEK
BART&FINK Glasses, glasses, glasses LUXOPTICA Luxoptica
Postmen Darnitsa Pharma Bible — How to grow in social networks and become the #3 most valuable brand in Ukraine Darnitsa Pharmaceutical Company Pharmaceutical company Darnitsa
McCann Kyiv From beer for motorists to universal refreshment Carlsberg Ukraine Baltika 0
E-52. Campaigns during COVID-19 in Ukraine. NEW
Gres Todorchuk How we turned a running marathon into a lifelong marathon Nova Poshta Nova Poshta
Gres Todorchuk #Heroesofmyday: the heroes without coats, but in masks SILPO-FOOD Silpo
Gres Todorchuk 60,000 food kits for single seniors ROZETKA ROZETKA
Postmen #підтримую_медиків — How to unite media, brands and people to support healthcare workers UNICEF UNICEF Ukraine
Ogilvy #VictoryInOurBlood Ukrainian Red Cross Society / Ministry of Youth and Sport of Ukraine #VictoryinOurBlood
McCann Kyiv Brownie Therapy Veterano Brownie Veterano Brownie
Postmen #Everest_at_Home — how to bring 60 people to the highest summit being home at quarantine Gorgany Gorgany
Vertigo agency Planeta Quarantine Planeta Kino Planeta Kino
Vandog Agency THE FACE OF THE PANDEMIC UNICEF / Ministry of Health UNICEF
E-53. Seasonal Marketing
SIGMA TistoChallenge on Easter Lesaffre Ukraine Duhmyana Khata
TSUM TSUM-TSYOM FIRST DEPARTMENT STORE TSUM KYIV
E-54. Engaged Community
plusone Promprylad.Renovation: $5mln to change the country Promprylad.Renovation Promprylad.Renovation
ODDEE agency Pit Bull Live New Products Group Pit Bull
E-55. Business-to-Business
iplace How METRO called guests to restaurants METRO Cash & Carry Ukraine METRO
MedInform Ukraine Pharm Expert Johnson & Johnson Ukraine Pharm Expert
E-56. Brand Experience: Live, AR/VR/Digital, Live + AR/VR/Digital
[isdgroup] Museum inside the Head [isdgroup] [isdgroup]
Be—it Agency The magic of Jacobs aroma unites people during the New Year holidays Jacobs Douwe Egberts Ukraine Jacobs
[isdgroup] Voice of Water. The first audioidentitiy of Natural Ukrainian Water IDS Borjomi Morshynska
E-57. Brand Integration & Entertainment Partnerships
Philip Morris Ukraine It's OK to go to movies again! Philip Morris Ukraine IQOS
E-58. Direct to Consumer. NEW
Dentsu Media With Nova Poshta Global everything you do can be Global! Nova Poshta Global Nova Poshta Global
E-59. Influencer Marketing. NEW
Ogilvy #VictoryInOurBlood Ukrainian Red Cross Society / Ministry of Youth and Sport of Ukraine #VictoryinOurBlood
HASHTAG Voice of Water. The first audioidentitiy of Natural Ukrainian Water IDS Borjomi Morshynska
Havas Digital Kyiv (Havas Creative Group Ukraine) How alyona alyona taught Ukrainian women to listen to their tits Silenza Group brabrabra
E-60. Marketing Disruptors. NEW
monobank Can it be possible to change banking at the country level? It can be! monobank Fintech Band monobank
McCann Kyiv КОМО Squeeze Cheese: more impressions, please! KOMO KOMO
E-62. PR, Corporate Reputation
Postmen Darnitsa "Giving Tuesday" — How to engage 200 000 Ukrainians to making good in one day Darnitsa Pharmaceutical Company Darnitsa Pharmaceutical Company
plusone Promprylad.Renovation: $5mln to change the country Promprylad.Renovation Promprylad.Renovation
Gres Todorchuk How we turned a running marathon into a lifelong marathon Nova Poshta Nova Poshta
Gres Todorchuk Ukraine WOW: how we turned a nation-wide hate into WOW! Ukrainian railways Ukrainian railways
Gres Todorchuk #Heroesofmyday: the heroes without coats, but in masks SILPO-FOOD Silpo
Gres Todorchuk 60,000 food kits for single seniors ROZETKA ROZETKA
Kyivstar Smartphone for parents Kyivstar Kyivstar
E-64. Topical Marketing (Current Events). NEW
Kinograf Quarantine Entertainment Lesaffre Ukraine Duhmyana Hata
Institute of Cognitive Modeling Tell me: coronavirus as a chance Institute of Cognitive Modeling Tell me: coronavirus as a chance
Gres Todorchuk How we turned a running marathon into a lifelong marathon Nova Poshta Nova Poshta
Ogilvy #VictoryInOurBlood Ukrainian Red Cross Society / Ministry of Youth and Sport of Ukraine #VictoryinOurBlood
E-65. Sustained Success. NEW
Philip Morris Ukraine IQOS: the launch story Philip Morris Ukraine IQOS
ODDEE agency Pit Bull Universe New Products Group Pit Bull
Center for strategic communications ‘StratCom Ukraine’ How we made the world write Kyiv, not Kiev Ministry of Foreign Affairs of Ukraine Correct UA
TWIGA Digital Ukraine How to conquer the half of the chips market and take absolute leadership in the category thanks to movies? PepsiCo Ukraine Lays
E-67. Positive Change - Environmental: Non-Profit. NEW
Gres Todorchuk How we burnt grass at the main football stadiums UAnimals UAnimals
Klitschko Foundation Ecoacademy — the Manual for teens of how to care the Planet Klitschko Foundation Ecoacademy
E-68. Positive Change - Social Good: Brands. NEW
Gres Todorchuk 60,000 food kits for single seniors ROZETKA ROZETKA
ODDEE agency Pit Bull Universe New Products Group Pit Bull
Kyivstar Smartphone for parents Kyivstar Kyivstar
Luxoptica Zdorovyy Zir Luxoptica Luxoptica
Biosphere Corporation Children should smile Biosphere Corporation Smile
McCann Kyiv Meter distance METRO Cash&Carry Ukraine METRO
plusone Promprylad.Renovation: $5mln to change the country Promprylad.Renovation Promprylad.Renovation
Gres Todorchuk #Heroesofmyday: the heroes without coats, but in masks SILPO-FOOD Silpo
E-69. Positive Change - Social Good: Non-Profit. NEW
MEX a member of Havas TryBlueSky Aerospace center KPCY Aerospace Center of KPCY
Ogilvy #VictoryInOurBlood Ukrainian Red Cross Society / Ministry of Youth and Sport of Ukraine #VictoryinOurBlood
NGO «Lohistychnyi shtab» «I, Nina»: Life is worth living for NGO «Lohistychnyi shtab» NGO «Lohistychnyi shtab»
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