На фестивалі оцінювались три конкурси: Marketing & Digital Communication Disciplines, Industrial Categories та National Marketing Services Contest. Суддями виступили три команди журі, до складу яких увійшло 25 фахівців з 10 країн світу.
Унікальністю фестивалю WOW DONE AWARDS є конкретна «матеріалізація» участі абсолютно для всіх учасників, а не лише для фіналістів і переможців. Кожна робота, подана до конкурсної програми, отримала середньозважений бал, який враховував всі оцінки членів журі певного конкурсу. Така система дає зрозуміти тим, хто, на жаль, не дійшов до фіналу, як багато їм не вистачило до перемоги та зробити висновки щодо рівню поданої роботи.
WOW DONE FESTIVAL
GRAND PRIX
B-10-1 "Born for Hugs" charity campaign by Huggies ISD Group Ukraine
GRAND PRIX
B-10-1 "Born for Hugs" charity campaign by Huggies ISD Group Ukraine
video
А. MARKETING & DIGITAL COMMUNICATION DISCIPLINES
WOW DONE BEST
A-1-1-13 EARTH7. The space rover destined for Earth ISD Group Ukraine
WOW DONE BEST
A-1-1-13 EARTH7. The space rover destined for Earth ISD Group Ukraine
video
A-1. BRAND EXPERIENCE & ACTIVATION
A-1-1. TOUCHPOINTS & TECHNOLOGY
MEDIUM
A-1-1-1 1mb Campaign Marvelous Russia
A-1-1. TOUCHPOINTS & TECHNOLOGY
MEDIUM
A-1-1-1 1mb Campaign Marvelous Russia
A-1-2. RETAIL EXPERIENCE & ACTIVATION
WELL DONE
A-1-2-5 Flying Hammock Leavingstone Georgia
WELL DONE
A-1-2-5 Flying Hammock Leavingstone Georgia
video
MEDIUM
A-1-2-3 The Cart crash Geometry Global Romania
A-1-2-3 The Cart crash Geometry Global Romania
A-2. PUBLIC RELATIONS MARKETING
A-2-1. TECHNIQUES
MEDIUM WELL
A-2-1-1 Guilty Clothes Marvelous Russia
A-2-1. TECHNIQUES
MEDIUM WELL
A-2-1-1 Guilty Clothes Marvelous Russia
MEDIUM
A-2-1-6 Breaking Point E:mg Russia
A-2-1-6 Breaking Point E:mg Russia
MEDIUM
A-2-1-9 Flying Hammock Leavingstone Georgia
A-2-1-9 Flying Hammock Leavingstone Georgia
video
A-2-3. DIGITAL & SOCIAL
MEDIUM WELL
A-2-3-2 Hero Flight Marvelous Russia
MEDIUM WELL
A-2-3-2 Hero Flight Marvelous Russia
MEDIUM
A-2-3-4 Beloved City, We Are With You! Granat communications Russia
A-2-3-4 Beloved City, We Are With You! Granat communications Russia
MEDIUM
A-2-3-10 Flying Hammock Leavingstone Georgia
A-2-3-10 Flying Hammock Leavingstone Georgia
video
A-3. DIRECT MARKETING
A-3-1. CHANNELS
MEDIUM WELL
A-3-1-8 The Cart Crash Geometry Global Romania
A-3-1. CHANNELS
MEDIUM WELL
A-3-1-8 The Cart Crash Geometry Global Romania
A-3-2. DATA
MEDIUM
A-3-2-1 1 mb campaign Marvelous Russia
MEDIUM
A-3-2-1 1 mb campaign Marvelous Russia
A-3-3. DIGITAL & SOCIAL
MEDIUM
A-3-3-2 "Born for Hugs" charity campaign by Huggies ISD Group Ukraine
MEDIUM
A-3-3-2 "Born for Hugs" charity campaign by Huggies ISD Group Ukraine
A-4. SOCIAL & INFLUENCER MARKETING
A-4-1. SOCIAL INFLUENCER & CONTENT MARKETING
MEDIUM WELL
A-4-1-7 MTS Real Games Isobar Moscow Russia
A-4-1. SOCIAL INFLUENCER & CONTENT MARKETING
MEDIUM WELL
A-4-1-7 MTS Real Games Isobar Moscow Russia
MEDIUM
A-4-1-8 Electrolux UltraSilencer on guard of baby's sleep Postmen DA Ukraine
A-4-1-8 Electrolux UltraSilencer on guard of baby's sleep Postmen DA Ukraine
A-4-2. INNOVATION IN SOCIAL
MEDIUM
A-4-2-2 The Fashion Experiment Geometry Global Romania
MEDIUM
A-4-2-2 The Fashion Experiment Geometry Global Romania
A-4-3. SOCIAL INSIGHT & ENGAGEMENT
MEDIUM WELL
A-4-3-2 Hero Flight Marvelous Russia
MEDIUM WELL
A-4-3-2 Hero Flight Marvelous Russia
MEDIUM
A-4-3-9 The Fashion Experiment Geometry Global Romania
A-4-3-9 The Fashion Experiment Geometry Global Romania
A-5. CREATIVE DATA
MEDIUM
A-5-1 Dry Shampoo Initiative Russia
MEDIUM
A-5-1 Dry Shampoo Initiative Russia
A-6. DIGITAL & MOBILE
A-6-1. DIGITAL COMMUNICATIONS
MEDIUM WELL
A-6-1-24 EARTH7. The space rover destined for Earth ISD Group Ukraine
A-6-1. DIGITAL COMMUNICATIONS
MEDIUM WELL
A-6-1-24 EARTH7. The space rover destined for Earth ISD Group Ukraine
video
A-6-2. MOBILE MARKETING
MEDIUM
A-6-2-1 Taxi in rain AIDA PIONEER branding & creative Belarus
MEDIUM
A-6-2-1 Taxi in rain AIDA PIONEER branding & creative Belarus
A-6-3. INTEGRATED DIGITAL AND/OR MOBILE CAMPAIGN
MEDIUM
A-6-3-1 1mb Campaign Marvelous Russia
MEDIUM
A-6-3-1 1mb Campaign Marvelous Russia
MEDIUM
A-6-3-3 Pay for Peaceful Sleep Agama Digital Group Ukraine
A-6-3-3 Pay for Peaceful Sleep Agama Digital Group Ukraine
MEDIUM
A-6-3-6 "Born for Hugs" charity campaign by Huggies ISD Group Ukraine
A-6-3-6 "Born for Hugs" charity campaign by Huggies ISD Group Ukraine
B. INDUSTRIAL CATEGORIES
WOW DONE BEST
B-10-1 "Born for Hugs" charity campaign by Huggies ISD Group Украина
WOW DONE BEST
B-10-1 "Born for Hugs" charity campaign by Huggies ISD Group Украина
B-1. FOOD
MEDIUM WELL
Mivina: The Game of Tables THINKMcCANN Украина
MEDIUM WELL
Mivina: The Game of Tables THINKMcCANN Украина
B-2. NON-ALCOHOLIC DRINKS
WELL DONE
B-2-5 Light up the Winter! Сlickable audio-stickers for Pepsi on Viber PepsiCo Україна
WELL DONE
B-2-5 Light up the Winter! Сlickable audio-stickers for Pepsi on Viber PepsiCo Україна
video
MEDIUM WELL
B-2-9 Pepsi “Sorry, Honey” COXO Украина
B-2-9 Pepsi “Sorry, Honey” COXO Украина
MEDIUM WELL
B-2-8 Pepsi Fuzz COXO Украина
B-2-8 Pepsi Fuzz COXO Украина
MEDIUM WELL
B-2-2 Ukraine invites for coffee. JACOBS invites to Eurovision GOODMEDIA Украина
B-2-2 Ukraine invites for coffee. JACOBS invites to Eurovision GOODMEDIA Украина
MEDIUM
B-2-4 PEPSI BLACK. Maximum taste – minimum calories! Engine Украина
B-2-4 PEPSI BLACK. Maximum taste – minimum calories! Engine Украина
B-3. ALCOHOLIC DRINKS
MEDIUM
B-3-6 Flying Hammock Leavingstone Georgia
MEDIUM
B-3-6 Flying Hammock Leavingstone Georgia
video
B-4. FMCG
WELL DONE
B-4-3 "Born for Hugs" charity campaign by Huggies ISD Group Украина
WELL DONE
B-4-3 "Born for Hugs" charity campaign by Huggies ISD Group Украина
MEDIUM
B-4-2 The Cart Crash Geometry Global Romania
B-4-2 The Cart Crash Geometry Global Romania
B-5. HEALTH & BEAUTY
MEDIUM WELL
B-5-4 Dare or Scare: Veet Sensitive Precision Launch Hoshva DGTL Украина
MEDIUM WELL
B-5-4 Dare or Scare: Veet Sensitive Precision Launch Hoshva DGTL Украина
MEDIUM WELL
B-5-3 AXE Cybersport Initiative Russia
B-5-3 AXE Cybersport Initiative Russia
B-6. MEDICINES & MEDICAL SERVICES
WELL DONE
B-6-5 "Born for Hugs" charity campaign by Huggies ISD Group Украина
WELL DONE
B-6-5 "Born for Hugs" charity campaign by Huggies ISD Group Украина
MEDIUM
B-6-2 Don’t ruin your life feast Hoshva DGTL Украина
B-6-2 Don’t ruin your life feast Hoshva DGTL Украина
MEDIUM
B-6-3 Given to everyone TWIGA Communication group Россия
B-6-3 Given to everyone TWIGA Communication group Россия
B-8. HOME FURNISHINGS & APPLIANCES, OFFICE EQUIPMENT
MEDIUM
B-8-4 Warm story TWIGA Ukraine
MEDIUM
B-8-4 Warm story TWIGA Ukraine
B-9. COMPUTERS, TELEPHONES, GADGETS
MEDIUM WELL
B-9-2 Lenovo inspired by people Engine Украина
MEDIUM WELL
B-9-2 Lenovo inspired by people Engine Украина
MEDIUM
B-9-4 Lenovo Explorer. Who will you be today? DIEVO Украина
B-9-4 Lenovo Explorer. Who will you be today? DIEVO Украина
B-15. E-COMMERCE
MEDIUM
B-15-1 Raccoon the Dishwasher GForce/Grey Казахстан
MEDIUM
B-15-1 Raccoon the Dishwasher GForce/Grey Казахстан
B-17. FASHION. STYLE. CLOTHING. JEWELRY. ACCESSORIES
MEDIUM
B-17-4 The Fashion Experiment Geometry Global Romania
MEDIUM
B-17-4 The Fashion Experiment Geometry Global Romania
B-20. LEISURE, ENTERTAINMENT, CULTURE & EDUCATION, TRAVEL & TOURISM
MEDIUM WELL
B-20-4 Invitation in Bad English Postmen DA Украина
MEDIUM WELL
B-20-4 Invitation in Bad English Postmen DA Украина
B-21. FINANCIAL & BUSINESS SERVICES
MEDIUM
B-21-1 To exchange the likes for real money Kombinat Казахстан
MEDIUM
B-21-1 To exchange the likes for real money Kombinat Казахстан
B-24. OTHER CONSUMER SERVICES AND B2B
MEDIUM
B-24-3 Taxi in rain AIDA PIONEER branding & creative Беларусь
MEDIUM
B-24-3 Taxi in rain AIDA PIONEER branding & creative Беларусь
B-25. SOCIAL & CHARITY
WELL DONE
B-25-1 Unity of society GOODMEDIA Украина
WELL DONE
B-25-1 Unity of society GOODMEDIA Украина
video
MEDIUM WELL
B-25-11 Find People Missing Social Awareness Campaign PlusOne Украина
B-25-11 Find People Missing Social Awareness Campaign PlusOne Украина
MEDIUM WELL
B-25-7 The Invisible campaign PROVID Украина
B-25-7 The Invisible campaign PROVID Украина
MEDIUM WELL
B-25-2 Guilty Clothes Marvelous Россия
B-25-2 Guilty Clothes Marvelous Россия
MEDIUM
B-25-10 Given to everyone TWIGA Communication group Россия
B-25-10 Given to everyone TWIGA Communication group Россия
MEDIUM
B-25-4 "Born for Hugs" charity campaign by Huggies ISD Group Украина
B-25-4 "Born for Hugs" charity campaign by Huggies ISD Group Украина
MEDIUM
B-25-3 Pay for Peaceful Sleep Agama Digital Group Украина
B-25-3 Pay for Peaceful Sleep Agama Digital Group Украина
C. NATIONAL MARKETING SERVICES CONTEST
WOW DONE BEST
C-1-1-1 Jacobs Music Mug Havas Engage Украина
WOW DONE BEST
C-1-1-1 Jacobs Music Mug Havas Engage Украина
video
C-2. BEST CONSUMER ACTIVATION CAMPAIGN
MEDIUM
C-2-8 Mivina: The Game of Tables THINKMcCANN Украина
MEDIUM
C-2-8 Mivina: The Game of Tables THINKMcCANN Украина
MEDIUM
C-2-4 This feeling when clothes run away! New Strategies Group Украина
C-2-4 This feeling when clothes run away! New Strategies Group Украина
C-6. BEST SOCIAL MEDIA OR WORD OF MOUTH CAMPAIGN
WELL DONE
C-6-3 Popcorn Cinema Cups Postmen DA Украина
WELL DONE
C-6-3 Popcorn Cinema Cups Postmen DA Украина
video
MEDIUM WELL
C-6-5 Warm story TWIGA Ukraine
C-6-5 Warm story TWIGA Ukraine
C-8. BEST USE OF PUBLIC RELATIONS
MEDIUM WELL
C-8-1 Pay for Peaceful Sleep Agama Digital Group Украина
MEDIUM WELL
C-8-1 Pay for Peaceful Sleep Agama Digital Group Украина
C-9. BEST CAUSE, CHARITY MARKETING OR PUBLIC SECTOR CAMPAIGN
WELL DONE
C-9-6 "Born for Hugs" charity campaign by Huggies ISD Group Украина
WELL DONE
C-9-6 "Born for Hugs" charity campaign by Huggies ISD Group Украина
MEDIUM
C-9-2 Pay for Peaceful Sleep Agama Digital Group Украина
C-9-2 Pay for Peaceful Sleep Agama Digital Group Украина
C-10. BEST INTEGRATED MARKETING CAMPAIGN
MEDIUM WELL
C-10-7 Mivina: The Game of Tables THINKMcCANN Украина
MEDIUM WELL
C-10-7 Mivina: The Game of Tables THINKMcCANN Украина
MEDIUM WELL
C-10-6 "Born for Hugs" charity campaign by Huggies ISD Group Украина
C-10-6 "Born for Hugs" charity campaign by Huggies ISD Group Украина
MEDIUM
C-10-4 Warm story TWIGA Ukraine
C-10-4 Warm story TWIGA Ukraine
Із результатами WOW DONE AWARDS 2018 можна ознайомитися на сайті фестивалю. Знаходьте себе у списках, адже результати отримав кожен учасник!
Оргкомітет вітає всіх переможців та учасників WOW DONE AWARDS 2018 і з нетерпінням чекає зустрічі на 19-му КМФР!