Смотрите на Sostav.ua вечером 7 июня победителей Golden Hammer 2013
| SHORTLIST 2013 | ||
| TV Ads | ||
| A-1 Foodstuffs, beverages, animal and pet food | ||
| 1958. Got it! | Voskhod | Russian Federation |
| 1958. Queue | ||
| Thanks advertising | Voskhod | Russian Federation |
| Purée | BBDO Russia Group | Russian Federation |
| French Fries Story | DDB Ukraine | Ukraine |
| A-3 Clothing, beauty products, hygiene products, medications, household goods, pet products, office equipment, construction, transport | ||
| Ofotért Cleaning Lady | Saatchi&Saatchi Budapest | Hungary |
| Ofotért Crazy Fan | ||
| Rainbow | Instinct | Russian Federation |
| Colored dreams | Instinct | Russian Federation |
| A-4 Services (tourism, entertainment, sports, mass media, culture, education) | ||
| Policeman | e:mg | Russian Federation |
| The flip | DDB Vilnius | Lithuania |
| Flies | B.I.T.A. Advertising | Ukraine |
| A-5 Services (telecommunications, financial, trade, insurance, retail) | ||
| Nail | BBDO Russia Group | Russian Federation |
| Any goods for any occasions_Lover | Scholz&Friends Kyiv | Ukraine |
| Any goods for any occasions_Tea party | ||
| Any goods for any occasions_Passport Control | ||
| Reveal MegaFon 4G | Instinct | Russian Federation |
| Real man | Instinct | Russian Federation |
| Internet packages | Instinct | Russian Federation |
| Triatel - no more suffering in countryside | SIA Euro RSCG Riga | Latvia |
| A-7 Other (a category will be chosen by the judges) | ||
| Bear | Instinct | Russian Federation |
| Haircut | Instinct | Russian Federation |
| Print Ads | ||
| B-1 Foodstuffs, beverages, animal and pet food | ||
| Teeth | TBWA Central Asia & Caucasus | Kazakhstan |
| Fisherman´s Tales | BBDO Russia Group | Russian Federation |
| B-3 Clothing, beauty products, hygiene products, medications, household goods, pet products, office equipment, construction, transport | ||
| Argentina | TBWA Central Asia & Caucasus | Kazakhstan |
| Russia | ||
| Poland | ||
| Christmas | BBDO Russia Group | Russian Federation |
| Birthday | ||
| New Year | ||
| Toilet 1 | Grey Group Poland | Poland |
| B-4 Services (tourism, entertainment, sports, mass media, culture, education) | ||
| Iceberg | Saatchi & Saatchi Russia | Russian Federation |
| Iceberg | ||
| Iceberg | ||
| Beach. Belly Island | G2 Ukraine | Ukraine |
| Sunset. Belly Island | ||
| Volleyball. Belly Island | ||
| Dude. Water fits you | G2 Ukraine | Ukraine |
| Babe. Water fits you | ||
| B-5 Services (telecommunications, financial, trade, insurance, retail) | ||
| Depot WPF: You can find a brand even in a vague hint | Depot WPF | Russian Federation |
| B-6 Social | ||
| Anna | TBWA Central Asia & Caucasus | Kazakhstan |
| Saule | ||
| Ruslan | ||
| „There’s Just One Glass Between a Driver and a Pall-bearer“ | McCANN R?ga | Latvia |
| Be bad, but do something good | Grey Belgrade | Serbia |
| Outbred Dogs | G2 Russia | Russian Federation |
| Outdoor Posters | ||
| C-1 Foodstuffs, beverages, animal and pet food | ||
| Khrushchev & Nixon | BBDO Ukraine | Ukraine |
| C-3 Clothing, beauty products, hygiene products, medications, household goods, pet products, office equipment, construction, transport | ||
| Lane or avenue? | Saatchi & Saatchi Ukraine | Ukraine |
| Philips. The Art of Ironing | DDB Russia | Russian Federation |
| Just boasting about | Smart Group Ogilvy | Belarus |
| Renault. Chart | Publicis Visage | Ukraine |
| C-4 Services (tourism, entertainment, sports, mass media, culture, education) | ||
| Iceberg | Saatchi & Saatchi Russia | Russian Federation |
| Iceberg | ||
| Iceberg | ||
| Beach. Belly Island | G2 Ukraine | Ukraine |
| Sunset. Belly Island | ||
| Volleyball. Belly Island | ||
| The Forehead | Not Perfect Y&R I Vilnius | Lithuania |
| The Eye | ||
| The Nose | ||
| C-6 Social | ||
| New Year Firecrackers | TDI Group | Belarus |
| Neput Miglu2 | Not Perfect | Latvia |
| Neput Miglu3 | ||
| Radio Ads | ||
| D-4 Services (tourism, entertainment, sports, mass media, culture, education) | ||
| Sneakers Song | G2 Ukraine | Ukraine |
| Gas Ping-Pong | Leo Burnett Ukraine | Ukraine |
| Real estate bubble | Leo Burnett Ukraine | Ukraine |
| Interactive Media | ||
| E-1 Websites and microsites (Editorial/Media/ News/Service projects/ Non-commercial/ Brand promotion/ Corporate image/ Retail/ Consumer products) | ||
| Blind | Hungry Boys | Russian Federation |
| Allforbear.com | BBDO Russia Group | Russian Federation |
| Brain Mass | Instinct | Russian Federation |
| 1 Million Rounds of Applause for Latvian Olympians | Polis, Gromuls & Svagers | Latvia |
| E-2 Online advertising (Banners/ Beyond The Banner/ Other rich media/ Online campaign) | ||
| Big people | OutOfTheBox | Russian Federation |
| Live by feelings, not pain | Adwatch Isobar | Russian Federation |
| Windows 8 launch | digita.sk, s.r.o. | Slovakia |
| Promoted by Nature | Look At Media Moscow | Russian Federation |
| Ukrainian English-speaking Traffic Policeman | PROVID | Ukraine |
| E-3 Mobile multimedia | ||
| Tiger Alarm! | Y&R | Ukraine |
| E-4 Games/ animated greeting cards/ E-mail Marketing | ||
| Father Frost vs Santa | Hungry Boys | Russian Federation |
| E-5 Social media | ||
| Prisma - when a hypermarket chain conquered Facebook | Advertising Agency Satumaa Ltd | Finland |
| Lucky Like | Adwatch Isobar | Russian Federation |
| Santa in Transfer | MARVELOus | Denmark |
| Samsung Social Tag | Cube / Publicis Riga | Latvia |
| Facebook Millionaire Application | INSPIRED DIGITAL | Latvia |
| E-6 Technique (Best copywriting, Animation, Illustration and Graphic Design, Best Video, Interface & Navigation) | ||
| PHILIPS DANCE | ISD group | Ukraine |
| Moriamin. There will be no replay button. | AdPro | Ukraine |
| Okarte Snowboard | Cube / DDB Latvija | Latvia |
| E-7 Branded content | ||
| Santa in Transfer | MARVELOus | Denmark |
| Singing In The Shower Community. Social Karaoke. | ISD group | Ukraine |
| E-8 Digitally led Integrated Campaigns | ||
| SSE Riga - Lets Beat Stenford | DDB Worldwide Latvia | Latvia |
| E-9 Other interactive digital solutions | ||
| Allianz e-house | Grey Worldwide Hungary Kft. | Hungary |
| NISSAN LEAF FUTURE:TODAY | TBWAHelsinki | Finland |
| Philips. The Art of Ironing | DDB Russia | Russian Federation |
| The Bike Theft / Velofenders | PIKA | Latvia |
| Best Use of Media | ||
| F-1 Best use of Television | ||
| Lithuanian Bank association TV trailers | Media House | Lithuania |
| Cleaning Up With Voroniny | Initiative | Russian Federation |
| F-2 Best use of Radio | ||
| ZZ NO LIMIT | MOOZ! | Latvia |
| Live from Nissan Juke | OMD Latvia | Latvia |
| Breakfast Lullaby | Leo Burnett Moscow | Russian Federation |
| F-3 Best use of Print Media | ||
| News delivered briefly | Leo Burnett Ukraine | Ukraine |
| F-4 Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport) | ||
| Cow | Ogilvy & Mather Ukraine | Ukraine |
| The Economist: Quality In-Your-Face Journalism | PHD Germany | Germany |
| Jewish Museum Campaign | Leo Burnett Moscow | Russian Federation |
| Master of parking | B.I.T.A. Advertising | Ukraine |
| F-5 Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations) | ||
| Comedian Fish | Voskhod | Russian Federation |
| The Economist: Quality In-Your-Face Journalism | PHD Germany | Germany |
| Smart Twist: The Simplest Test Drive Ever | BBDO Russia Group | Russian Federation |
| Philips. The Art of Ironing | DDB Russia | Russian Federation |
| F-6 Best use of Internet | ||
| Allforbear.com | BBDO Russia Group | Russian Federation |
| Lucky Like | Adwatch Isobar | Russian Federation |
| OPEN WI-FI | ADELL Saatchi&Saatchi | Latvia |
| Create your own comics | OMD Latvia | Latvia |
| Ukrainian English-speaking Traffic Policeman | PROVID | Ukraine |
| SSE Riga - Lets Beat Stenford | DDB Worldwide Latvia | Latvia |
| F-7 Best use of Media Mix | ||
| A Ring to Bring Them Closer | Leo Burnett Moscow | Russian Federation |
| Klasika is back in style | MediaCom | Latvia |
| MegaFon 4G | Instinct | Russian Federation |
| Philips. The Art of Ironing | DDB Russia | Russian Federation |
| F-8 Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams | ||
| Make the politicians work! | Voskhod | Russian Federation |
| RMK Icemercials | AS Idea AD | Estonia |
| Snow HeliPrinter | Full Contact/Tabasco | Ukraine |
| F-9 Best use of Sponsorship, Event/Nightlife Marketing | ||
| Intel Ultrabooks: A new category of Performance | OMD Germany | Germany |
| Turn on the colour! | e:mg | Russian Federation |
| Dance Power Plant | ACG Advertising Agency | Hungary |
| Are You Hungry For The Brief? | ABNORMAL | Latvia |
| Philips. The Art of Ironing | DDB Russia | Russian Federation |
| NISSAN LEAF FUTURE:TODAY | TBWAHelsinki | Finland |
| F-10 Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections) | ||
| PlayStation All Stars Battle Royale: the Brawler in the Digital Playground | OMD Germany | Germany |
| Anti Advertising project "FAN" | R&I Group | Russian Federation |
| Craft | ||
| G-1 Graphic Design (Corporate Design, Logo Design, Annual Reports, Brochures and Catalogues, Business Cards, Letterhead, Envelopes) | ||
| Ukrainian Design: The Very Best Of | Saatchi & Saatchi Ukraine | Ukraine |
| Malina.am | StreetArt | Russian Federation |
| Novatek, annual report | Volga Volga Brand Identity | Russian Federation |
| G-2 Books and Multipage Publications, Booklets, Calendars | ||
| The motion depends on You | Studio DEZA | Russian Federation |
| Popper Magazine Degradation | Popper Magazine | Latvia |
| Popper Magazine Patience | ||
| Popper Magazine Astral Blackout | ||
| Popper Magazine Witness | ||
| G-3 Label and Packaging (incl. CD Covers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards) | ||
| A thorny cover | Voskhod | Russian Federation |
| Triptea tea | Andrew Gorkovenko | Russian Federation |
| RICH LE | DDVB | Russian Federation |
| Rugtais Dumpis | KOOR | Estonia |
| Saku Home brew | KOOR | Estonia |
| Vysoko-vysoko (Sky-high) | Depot WPF | Russian Federation |
| G-4 Direct Material Design (incl. Materials and Original Business Gifts) | ||
| A Ring to Bring Them Closer | Leo Burnett Moscow | Russian Federation |
| G-5 Photography (Commercial, Non-profit) Illustration (incl. Magazine Cover) | ||
| Stormtrooper vs. Cardinal’s Guard | Saatchi & Saatchi Ukraine | Ukraine |
| Redshirt vs. Californio | ||
| Pig vs. Space Invader | ||
| Iceberg | Saatchi & Saatchi Russia | Russian Federation |
| Iceberg | ||
| Iceberg | ||
| Beach. Belly Island | G2 Ukraine | Ukraine |
| Sunset. Belly Island | ||
| Volleyball. Belly Island | ||
| ADwards: Kill Your Monsters | MOOZ! | Latvia |
| Vandals. The City Kills. | G2 Russia | Russian Federation |
| G-8 Sound Design (incl. Original Score, Sound Editing and Sound Mixing) | ||
| Sneakers Song | G2 Ukraine | Ukraine |
| Blind project | VGNC digital video agency | Ukraine |
| G-9 Environmental Design (incl. Stores, Kiosks, Concept Stores, Brandscapes, Seasonal Displays, Mobile Demonstration Units, Trade Shows, POS Materials, Presentations Or Demonstrations, Show-rooms, Museums, Galleries & Exhibits, a.o. aspects of Brand Inspired Interiors) | ||
| Make the politicians work! | Voskhod | Russian Federation |
| Worlds Smallest Apartment | Grey Ljubljana | Slovenia |
| A Ring to Bring Them Closer | Leo Burnett Moscow | Russian Federation |
| NISSAN LEAF FUTURE:TODAY | TBWAHelsinki | Finland |
| ADVERTISING CAMPAIGNS | ||
| EXTREMIST CONSTITUTION | Red Pepper Communication Agency | Russian Federation |
| You are. You can | MOOZ! | Latvia |
| „There’s Just One Glass Between a Driver and a Pall-bearer“ | McCANN R?ga | Latvia |
| Master of parking | B.I.T.A. Advertising | Ukraine |
| A ring to bring them closer | Leo Burnett Moscow | Russian Federation |
| Turn on the color | Instinct | Russian Federation |
| DIRECT MARKETING | ||
| I-1 Business gifts, Other direct marketing materials (invitations, greeting cards, etc.) | ||
| A ruler that measures time | Grey Ljubljana | Slovenia |
| Eastern European Sushi | CLINIC212 | Lithuania |
| Pepsi Retro Cards | BBDO Ukraine | Ukraine |
| Set for Adults | Grey Group Poland | Poland |
| Volkswagen Bird Feeder | NEF Group | Belarus |
| I-2 Direct marketing materials (B2C, B2B) | ||
| Actually truth about your man | Kinograf | Ukraine |
| A Ring to Bring Them Closer | Leo Burnett Moscow | Russian Federation |
| Cover for Lover | Great Advertising Group | Russian Federation |
| Tasty bedtime fairy tale | Adwatch Isobar | Russian Federation |
| I-3 Direct Mail | ||
| Postcards from Nepal | KRASSKY | Latvia |
| Direct Mail Personal Stamps | Not Perfect | Latvia |
| PR | ||
| J-1 Marketing PR – projects aimed at building a reputation of a product or brand. PR-events, sponsorship (includes sponsorship of sporting events, art and entertainment events) | ||
| Comedian Fish | Voskhod | Russian Federation |
| Cow | Ogilvy & Mather Ukraine | Ukraine |
| Cinemarathon | Arriba! | Ukraine |
| Car vs Bike | R&I Group | Russian Federation |
| Anti Advertising project "FAN" | R&I Group | Russian Federation |
| J-2 Corporate PR – projects aimed at building corporate brand awareness and company’s reputation. Communication campaigns targeted at both - business and consumer audiences. Includes corporate image, corporate social responsibility, and environmental programs (includes Internal PR) | ||
| Dance Power Plant | ACG Advertising Agency | Hungary |
| A Ring to Bring Them Closer | Leo Burnett Moscow | Russian Federation |
| Women in the Warsaw Uprising | Grey Group Poland | Poland |
| Computer literacy reduces social exclusion | Komunik?cijas a?ent?ra/ Edelman Affilate | Latvia |
| J-3 Non-corporate PR – projects aimed to promote public sector, charities and non-profit organisations, trade associations | ||
| National Radar | MOOZ! | Latvia |
| Change the attitude in 365 days | Talan Group | Ukraine |
| J-4 Political PR – projects aimed at promoting the political forces and interests, to influence legislative process or public policy agenda, using techniques including media relations, advertising, and direct lobbying (includes crisis and issue management) | ||
| EXTREMIST CONSTITUTION | Red Pepper Communication Agency | Russian Federation |
| J-5 Digital PR – any projects in the field of digital communication (blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.) | ||
| Dino World | Adwatch Isobar | Russian Federation |
| TUC | R&I Group | Russian Federation |
| The First Fashion Hunting | Prodigi | Ukraine |
| J-6 Non-conventional PR – any partisan projects, work with rumors, buzz etc. | ||
| Make the politicians work! | Voskhod | Russian Federation |
| A cup of coffee, please! | Cosmos | Russian Federation |
| Dog Dirt | ACG Advertising Agency | Hungary |
