Шорт-листи Effie Awards Ukraine 2021

Премія Effie Awards Ukraine публікує шорт-листи конкурсної програми 2021 – найбільш ефективні кампанії України у сфері маркетингових комунікацій.

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В цьому році конкурсна програма включала 77 категорій. До фіналу пройшло 156 заявок у 49 категоріях. Суддівство конкурсу зазвичай проходить в три тури: перший тур визначає фіналістів, другий тур – призерів, а Grand журі на своєму засіданні обирає Grand Prix конкурсу. Більше 240 фахівців рекламно-комунікаційної індустрії увійшли до складу журі Effie Awards Ukraine 2021.

Переможці конкурсу будуть оголошені вже 15 грудня на Effie Gala, що пройде у конгрес-центрі Mercure Congress Centre. Реєстрація на Церемонію нагородження переможців Effie Awards Ukraine 2021 та конференцію Best Marketіng Practices, що відбудеться також 15 грудня, відкрита на сайті еffie.org.ua до 10 грудня.

Шукайте себе в списку фіналістів конкурсу Effie Awards Ukraine 2021 за посиланням.

ENTRANT ENTRY NAME CLIENT BRAND
A-2. Government & Public Service
Mullenlowe Adventa Your main role. Contract military service The Armed Forces of Ukraine Armed Forces of Ukraine
TWIGA Digital Ukraine The biggest wave of divorces in Ukraine Ministry of Ecology and Natural Resources of Ukraine Bill №2051-1
Gres Todorchuk The hardest race Nova poshta Nova poshta
A-7. Health & Pharma
Gres Todorchuk The disease that Ukraine doesn’t notice Roche Ukraine Roche
Mullenlowe Adventa Mercan. Youth and joint health. Universal Agency “Pro-Pharma Mercana
KINOGRAF SUMMER RESIDENTS Biocodex Ukraine ENTEROL
UM Ukraine Baby skincare expert Teva Ukraine Sudocrem
A-9. IT, Software, Apps
NEBO ideas agency The city will start talking to you EasySoft EasyWallet
Optimum Media OMD Ukraine Our in-app forecast for today is McFlurries and Burgers shower McDonald’s Ukraine McDonald’s
Bickerstaff There is Sense for Everyone. Launch campaign of a brand new banking application. Alfa-Bank Ukraine Sense SuperApp
A-10. Beauty & Personal Care
Zenith Become a hero with Men Expert! L’Oréal Ukraine L’Oréal Paris Men Expert
Initiative The world needs real beauty Unilever Dove
Gres Todorchuk Vrazharium showed thousands of Ukrainians the world Biosphere Corporation Smile
A-11. Culture & The Arts
Postmen 150 names of Lesya Ukrainka - how to create a top celebrity of the country out of a literary classic Ministry of Culture and Information Policy of Ukraine / State Agency of Ukraine for arts and art education Ministry of Culture and Information Policy of Ukraine
A-15. Beverages – Non-Alcohol
TWIGA Digital Ukraine Battle of the Titans: how Pepsi became the main circle of the country PepsiCo Ukraine Pepsi
A-16. Non-Profit. NEW
MedInform Ukraine Fake Porn 100% LIFE 100% LIFE
One Health Run Like a Kid Tabletochki Charity Foundation / Asters Law Firm DobroRun
Gres Todorchuk How we put the deputies into the world of cancer patients Coalition of Oncology Patients of Ukraine / Lung Cancer Awareness Year Coalition of Oncology Patients of Ukraine,
A-17. Education & Training
Green Penguin Learning authentic history: «Travelbook. Ukraine» — 1200 wow-facts about Ukraine in the book, cartoon and app - Travelbook. Ukraine
One Health Fighting stroke through the power of education and family love Angels Initiative FAST Heroes
A-18. Household Supplies & Services (incl FMCG)
Rockets. Growth R&D Either for drinking or for cooking Ecosoft BARRIER
A-20. Products & Services For Children
Think ECO A gift to remember LEGO Ukraine LEGO
VTMN Agency NUTRILON - Right Choice NUTRICIA Ukraine Nutrilon
A-21. Food
VMLY&R New riazhanka is love ! Danone Ukraine Prostokvashino
Rockets. Growth R&D Bite it, come on! ROSHEN Corporation LACMI
MixDigital Ukraine Ap! And ready! MHP Nasha Ryaba Apetytna
Gres Todorchuk Smile with Lay's SANDORA HOLDINGS B.V Lay’s
McCann Kyiv Tasty-innovation by Torchyn Nestle Ukraine Torchyn Tasty Mayo
Starcom Ukraine The best side of Molokija Ternopilskii Molokozavod Molokija
A-22. Professional Services
NEBO ideas agency Headhunting relatives Mazars Mazars
[isdgroup] #OneMinuteConference European Bank for Reconstruction and Development MEREZHA
CF.Digital Function manifest Yulia Chulska design studio Yulia Chulskaya design studio
A-24. Restaurants, Hotels, Catering
Vintage The first virtual restaurant in Ukraine - Chernomorka.Online Chernomorka Chernomorka
A-26. Retail
Gres Todorchuk How Silpo confessed his love for competitors Silpo Silpo
Optimum Media OMD Ukraine A story about a good neighbor Epicentr K Epicentr K
Postmen Epicentr Zero Waste - how to turn the main exhibition of the country into a personal eco-project Epicentr Epicentr
A-31. Automotive – Vehicles
Mindgineer Agency Presidential test drive Peugeot Citroen Ukraine DS Automobiles
B-38. Branded Content & Branded Utility
TWIGA Digital Ukraine Pepsi Music Star PepsiCo Ukraine Pepsi
McCann Kyiv LION OF THE MATCH Carlsberg Ukraine Lvivske
Silpo Trohy Troli Silpo Silpo
Gres Todorchuk Smile with Lay's SANDORA HOLDINGS B.V Lay’s
Isobar Ukraine Healing tattoos Bayer Bepanthen®Plus
Gres Todorchuk Vrazharium showed thousands of Ukrainians the world Biosphere Corporation Smile
B-39. New Product/Service Introduction
Netpeak Telematics in auto insurance: how to drive safely and save money on insurance ARX Insurance Company ARX Insurance Company
Leo Burnett Ukraine Meowbook Lenovo Lenovo
VMLY&R New riazhanka is love ! Danone Ukraine Prostokvashino
McCann Kyiv Finance & Fashion: a collaboration no one expected Mastercard Ukraine Mastercard
McCann Kyiv A transformation that have changed the game Nestlé Ukraine Мivina Street Food
McCann Kyiv Tasty-innovation by Torchyn Nestle Ukraine Torchyn Tasty Mayo
B-42. Social Media
NEBO ideas agency Headhunting relatives Mazars Mazars
TWIGA Digital Ukraine Pepsi Music Star PepsiCo Ukraine Pepsi
Leo Burnett Ukraine Meowbook Lenovo Lenovo
Vertigo CHASING THE BRAVE! FACTORY SPIRIT Closer BRAVE! FACTORY FESTIVAL
Postmen Zerna Pravdy - how a fundraising campaign brings back the names of 7 000 000 victims of Holodomor CO International Charitable Foundation of the Holodomor Museum Zerna Pravdy
TWIGA Digital Ukraine The biggest wave of divorces in Ukraine Ministry of Ecology and Natural Resources of Ukraine Bill №2051-1
Starcom Ukraine Coca-Cola – Open Like Never Before The Coca-Cola Company Coca-Cola
Moko METRO: Our Business is the Success of Our Customers METRO METRO
B-43. Short-term Effectiveness
Gres Todorchuk How Silpo confessed his love for competitors Silpo Silpo
MPB I Can Everything! A week that can change everything PUMB PUMB
plusone social impact Mask your face, not your problems International Оrganization for Мigration in Ukraine International Organization for Migration in Ukraine
TBWA Ukraine Our in-app forecast for today is McFlurries and Burgers showers McDonald’s Ukraine McDonald’s
KINOGRAF SUMMER RESIDENTS Biocodex Ukraine ENTEROL
Saatchi&Saatchi Ukraine OLX DELIVERY IS A SIGN OLX Ukraine OLX Delivery
Saatchi&Saatchi Ukraine Motherland Pride KyivPride KyivPride
Mediahead Online delivery of the Christmas miracle Ferrero Ukraine Kinder
B-44. Single Communication Channel
Gres Todorchuk How we put the deputies into the world of cancer patients Coalition of Oncology Patients of Ukraine / Lung Cancer Awareness Year Coalition of Oncology Patients of Ukraine,
B-45. Cross Media Storytelling
Isobar Ukraine #We Breathe It In NGO «Eco-optimists» #We Breathe It In
Postmen 150 names of Lesya Ukrainka - how to create a top celebrity of the country out of a literary classic Ministry of Culture and Information Policy of Ukraine / State Agency of Ukraine for arts and art education Ministry of Culture and Information Policy of Ukraine
VANDOG How we taught children the dance, which saves their lives UNICEF UNICEF
Gres Todorchuk Smile with Lay's SANDORA HOLDINGS B.V Lay’s
Starcom Ukraine The best side of Molokija Ternopilskii Molokozavod Molokija
B-46. Small Budget
MedInform Ukraine Fake Porn 100% LIFE 100% LIFE
Silpo Trohy Troli Silpo Silpo
VANDOG How we taught children the dance, which saves their lives UNICEF UNICEF
CF.Digital Function manifest Yulia Chulska design studio Yulia Chulskaya design studio
TWIGA Digital Ukraine The biggest wave of divorces in Ukraine Ministry of Ecology and Natural Resources of Ukraine Bill №2051-1
B-47. Media Innovation/Idea
MedInform Ukraine Fake Porn 100% LIFE 100% LIFE
TABASCO SHEVCHENKO'S VOICE - SHEVCHENKO'S VOICE
Postmen Zerna Pravdy - how a fundraising campaign brings back the names of 7 000 000 victims of Holodomor CO International Charitable Foundation of the Holodomor Museum Zerna Pravdy
ViViD How a pack of Cheetos set new effectiveness benchmarks in Ukrainian TikTok PepsiCo Ukraine Cheetos
B-48. Youth Marketing
TWIGA Digital Ukraine Pepsi Music Star PepsiCo Ukraine Pepsi
HASHTAG How to integrate an American brand into a Ukrainian party ABINBEV EFES UKRAINE BUD
B-50. Media Content Partnerships
Isobar Ukraine #We Breathe It In NGO «Eco-optimists» #We Breathe It In
Media First Ukraine Flowers instead of advertising Bella-Trade Bella
Starlight Brand Content How the jewelry brand SOVA, becomed an integral part of STB's romantic projects & fell in love with millions of Ukrainians SOVA jewelry house SOVA jewelry house
B-51. Target Audience Reach In Media Campaign
MedInform Ukraine Fake Porn 100% LIFE 100% LIFE
Zenith Become a hero with Men Expert! L’Oréal Ukraine L’Oréal Paris Men Expert
Havas Digital Kyiv How did a well-defined target audience allow one drug to grow among 150? CASCADE MEDICAL REGIONS Тraumel S
NCG DIEVO For the small business’ smile First Ukrainian International Bank (FUIB) FUIB
Mediahead Online delivery of the Christmas miracle Ferrero Ukraine Kinder
B-52. Timely Opportunity
Gres Todorchuk How Silpo confessed his love for competitors Silpo Silpo
FFFACE.ME First April’s Chipping Fintech Band Monobank
Saatchi&Saatchi Ukraine Motherland Pride KyivPride KyivPride
Gres Todorchuk The hardest race Nova poshta Nova poshta
B-53. Rebranding
Rockets. Growth R&D Either for drinking or for cooking Ecosoft BARRIER
Postmen 150 names of Lesya Ukrainka - how to create a top celebrity of the country out of a literary classic Ministry of Culture and Information Policy of Ukraine / State Agency of Ukraine for arts and art education Ministry of Culture and Information Policy of Ukraine
Starcom Ukraine The best side of Molokija Ternopilskii Molokozavod Molokija
B-54. Seasonal Marketing
Rockets. Growth R&D #littlebigcelebrations Bacardi-Martini Ukraine MARTINI
Rockets. Growth R&D Bite it, come on! ROSHEN Corporation LACMI
KINOGRAF SUMMER RESIDENTS Biocodex Ukraine ENTEROL
B-55. Engaged Community
MixDigital Ukraine A change-making community — building trust in family doctor Charity Organization “100% of life” Your family doctor
McCann Kyiv Priceless music lessons Mastercard Ukraine Mastercard
B-56. Business-to-Business
Gres Todorchuk The small business support project “Business Springboard” Rozetka / Visa Rozetka, Visa
Mullenlowe Adventa For the small business smile FUIB PUMB
Moko METRO: Our Business is the Success of Our Customers METRO METRO
B-57. Brand Experience: Live, AR/VR/Digital, Live + AR/VR/Digital
Gres Todorchuk The butterfly in a spacesuit Nova poshta Nova poshta
Gres Todorchuk The first ever worldwide AI-march for Animals Rights Uanimals UAnimals
ViViD How a pack of Cheetos set new effectiveness benchmarks in Ukrainian TikTok PepsiCo Ukraine Cheetos
B-58. Brand Integration & Entertainment Partnerships
Rockets. Growth R&D Either for drinking or for cooking Ecosoft BARRIER
EVIDENT MEDIA AGENCY Turn your life into a Fest, find your Zest under the Mask DELTA MEDICAL PROMOTIONS AG Zest
B-59. Crisis Response
Gres Todorchuk The small business support project “Business Springboard” Rozetka / Visa Rozetka, Visa
Gres Todorchuk The first ever worldwide AI-march for Animals Rights Uanimals UAnimals
Vintage The first virtual restaurant in Ukraine - Chernomorka.Online Chernomorka Chernomorka
Saatchi&Saatchi Ukraine Motherland Pride KyivPride KyivPride
B-60. Direct to Consumer
TBWA Ukraine Our in-app forecast for today is McFlurries and Burgers showers McDonald’s Ukraine McDonald’s
B-61. Influencer Marketing
WhyNot? Enot Agency INTERTOP Shopping Fest INTERTOP INTERTOP
WhyNot? Enot Agency Battle of bloggers SWEET.TV SWEET.TV
Postmen Zerna Pravdy - how a fundraising campaign brings back the names of 7 000 000 victims of Holodomor CO International Charitable Foundation of the Holodomor Museum Zerna Pravdy
Be-it Lumea and the city Philips Ukraine Philips
Hoshva PR & DGTL «Laundry has no sex» with Vladimir Dantes LG Electronics LG Electronics
B-62. Marketing Disruptors
Optimum Media OMD Ukraine The story of one blue ocean Philips Ukraine Philips
B-63. Marketing Innovation Solutions
Starcom Ukraine The best side of Molokija Ternopilskii Molokozavod Molokija
TWIGA Digital Ukraine Battle of the Titans: how Pepsi became the main circle of the country PepsiCo Ukraine Pepsi
B-64. Performance Marketing. NEW
Performics Ukraine Regional OdysSEO for the priority. Fixed Internet by Kyivstar KIYVSTAR KIYVSTAR
B-65. PR, Corporate Reputation
NEBO ideas agency Headhunting relatives Mazars Mazars
Gres Todorchuk The disease that Ukraine doesn’t notice Roche Ukraine Roche
Gres Todorchuk The bun with the story that Ukraine loved Silpo Silpo
Postmen NP Lukash - how the warehouse robot won over visitors hearts and made the news Nova poshta Nova poshta
Be-it #AVONAGAINSTSTEREOTYPES AVON AVON
Gres Todorchuk The small business support project “Business Springboard” Rozetka / Visa Rozetka, Visa
1+1 media Project #forgetaboutage 1+1 media 1+1 media
B-66. Topical Marketing (Current Events)
McCann Kyiv LION OF THE MATCH Carlsberg Ukraine Lvivske
NCG DIEVO How a joke turned into a successful product Bayadera Group Vaccine
B-67. Sustained Success
Isobar Ukraine From scratched knees to tattoo healing Bayer Bepanthen®Plus
Philip Morris Ukraine How IQOS went all-in against the whole industry Philip Morris Ukraine IQOS
C-72. Shopper Marketing
Rockets. Growth R&D #littlebigcelebrations Bacardi-Martini Ukraine MARTINI
C-73. Single-Retailer Program. NEW
Gres Todorchuk The bun with the story that Ukraine loved Silpo Silpo
Twiga`Go ATB CHARGES YOU ATB - MARKET ATB - MARKET
D-75. Positive Change – Environmental: Non-Profit
Isobar Ukraine #We Breathe It In NGO «Eco-optimists» #We Breathe It In
TWIGA Digital Ukraine The biggest wave of divorces in Ukraine Ministry of Ecology and Natural Resources of Ukraine Bill №2051-1
D-76. Positive Change – Social Good: Brands
Gres Todorchuk The disease that Ukraine doesn’t notice Roche Ukraine Roche
Gres Todorchuk The butterfly in a spacesuit Nova poshta Nova poshta
elvisPelvis Company “Buty Poruch” Social and Educational Project for cancer patients and their loved ones Danone Nutricia Nutricia
ATB Market IT CONCERNS ME. WHAT ABOUT YOU? TABLETOCHKI / ATB ATB
Be-it #AVONAGAINSTSTEREOTYPES AVON AVON
Initiative The world needs real beauty Unilever Dove
Gres Todorchuk Smile with Lay's SANDORA HOLDINGS B.V Lay’s
D-77. Positive Change – Social Good: Non-Profit
MedInform Ukraine Fake Porn 100% LIFE 100% LIFE
Leo Burnett Ukraine How I live on your money TABLETOCHKI Tabletochki
Postmen Zerna Pravdy - how a fundraising campaign brings back the names of 7 000 000 victims of Holodomor CO International Charitable Foundation of the Holodomor Museum Zerna Pravdy
Vintage Diia.Digital education Ministry of Digital Transformation of Ukraine Ministry of Digital Transformation of Ukraine
VANDOG How we taught children the dance, which saves their lives UNICEF UNICEF
Saatchi&Saatchi Ukraine Motherland Pride KyivPride KyivPride
Gres Todorchuk The first ever worldwide AI-march for Animals Rights Uanimals UAnimals

У разі виникнення запитань звертайтеся до оргкомітету: +380 44 490-90-30,  Ольга Підгорська, project@vrk.org.ua.

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