Шорт-листи WOW DONE AWARDS 2019

Напередодні Церемонії нагородження переможців міжнародного фестивалю маркетинговых та PR комунікацій WOW DONE AWARDS 2019, оргкомітет оголошує шорт-листи.

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До Церемонії нагородження ви можете ознайомитися лише із шорт-листами без креативу та балів учасників. Інтрига буде розвіяна 31 травня на Церемонії нагородження, що відбудеться в Одесі в рамках Ukrainian Creative Awards 2019.


Category Subcategory Entrant Entry
A-1. BRAND EXPERIENCE & ACTIVATION A-1-1. Touchpoints & Technology: Social Engagement & Integration for Live Experience RA Kombinat A-1-1-2 Forte Femme
A-1. BRAND EXPERIENCE & ACTIVATION A-1-1. Touchpoints & Technology: Social Engagement & Integration for Live Experience RA Kombinat A-1-1-3 Bank+Mice. Story about kindness
A-1. BRAND EXPERIENCE & ACTIVATION A-1-1. Touchpoints & Technology: Social Engagement & Integration for Live Experience RA Kombinat A-1-1-4 FooortePay: the longest bank advertisement in the world
A-1. BRAND EXPERIENCE & ACTIVATION A-1-2. Touchpoints & Technology:Use of Mobile ISD Group A-1-2-3 Voice of Water. Audio identity of natural Ukrainian water
A-1. BRAND EXPERIENCE & ACTIVATION A-1-3. Touchpoints & Technology: Use of Website / Microsites NGN.agency A-1-3-1 Lenovo Art Switch project
A-1. BRAND EXPERIENCE & ACTIVATION A-1-3. Touchpoints & Technology: Use of Website / Microsites ISD Group A-1-3-3 Voice of Water. Audio identity of natural Ukrainian water
A-1. BRAND EXPERIENCE & ACTIVATION A-1-8. Touchpoints & Technology: Interactive Brand Video RA Kombinat A-1-8-1 FooortePay: the longest bank advertisement in the world
A-1. BRAND EXPERIENCE & ACTIVATION A-1-8. Touchpoints & Technology: Interactive Brand Video ISD Group A-1-8-3 Voice of Water. Audio identity of natural Ukrainian water
A-1. BRAND EXPERIENCE & ACTIVATION A-1-9. Touchpoints & Technology: Tech-led Brand Experience Saatchi&Saatchi Ukraine A-1-9-1 Sprite: The Mural Printer
A-1. BRAND EXPERIENCE & ACTIVATION A-1-9. Touchpoints & Technology: Tech-led Brand Experience Progression A-1-9-3 [VR]alism
A-1. BRAND EXPERIENCE & ACTIVATION A-1-9. Touchpoints & Technology: Tech-led Brand Experience ISD Group A-1-9-5 Voice of Water. Audio identity of natural Ukrainian water
A-1. BRAND EXPERIENCE & ACTIVATION A-1-10. Touchpoints & Technology: Cross-platform Digital Experience ISD Group A-1-10-1 Voice of Water. Audio identity of natural Ukrainian water
A-1. BRAND EXPERIENCE & ACTIVATION A-1-11. Retail Experience & Activation: Customer Retail / In-store Experience e:mg A-1-11-1 Now delivering :)`s
A-1. BRAND EXPERIENCE & ACTIVATION A-1-12. Retail Experience & Activation: Retail Promotions & Competitions RA Kombinat A-1-12-1 FooortePay: the longest bank advertisement in the world
A-1. BRAND EXPERIENCE & ACTIVATION A-1-15. Live Brand Experience or Activation AIDA Pioneer branding & creative A-1-15-1 Tetris
A-1. BRAND EXPERIENCE & ACTIVATION A-1-16. Live Brand Experience or Activation: Guerilla Marketing & Stunts Forte Grey A-1-16-4 Stuck in Photostock
A-1. BRAND EXPERIENCE & ACTIVATION A-1-16. Live Brand Experience or Activation: Guerilla Marketing & Stunts RA Kombinat A-1-16-7 Forte Femme
A-1. BRAND EXPERIENCE & ACTIVATION A-1-17. Live Brand Experience or Activation: Brand-owned Experiences RA Kombinat A-1-17-5 Forte Femme
A-1. BRAND EXPERIENCE & ACTIVATION A-1-17. Live Brand Experience or Activation: Brand-owned Experiences GForce/Grey A-1-17-6 CineMoms
A-1. BRAND EXPERIENCE & ACTIVATION A-1-18. Live Brand Experience or Activation: Sponsorship & Brand Partnership ARK CONNECT A-1-18-1 Coca-Cola Kokoshnik
A-1. BRAND EXPERIENCE & ACTIVATION A-1-20. Live Brand Experience or Activation: 360 Integrated Brand Experience ISD Group A-1-20-2 Voice of Water. Audio identity of natural Ukrainian water
A-1. BRAND EXPERIENCE & ACTIVATION A-1-20. Live Brand Experience or Activation: 360 Integrated Brand Experience RA Kombinat A-1-20-4 Forte Femme
A-1. BRAND EXPERIENCE & ACTIVATION A-1-22. Culture & Context: Challenger Brand Кинограф (ТОВ КОН-ЦЕПТ) A-1-22-1 #FairBnB
A-1. BRAND EXPERIENCE & ACTIVATION A-1-22. Culture & Context: Challenger Brand RA Kombinat A-1-22-2 Forte Femme
A-1. BRAND EXPERIENCE & ACTIVATION A-1-23. Culture & Context: Single-market Campaign RA Kombinat A-1-23-1 Forte Femme
A-1. BRAND EXPERIENCE & ACTIVATION A-1-24. Culture & Context: Social Behaviour & Cultural Insight Кинограф (ТОВ КОН-ЦЕПТ) A-1-24-1 #FairBnB
A-1. BRAND EXPERIENCE & ACTIVATION A-1-24. Culture & Context: Social Behaviour & Cultural Insight RA Kombinat A-1-24-4 Forte Femme
A-1. BRAND EXPERIENCE & ACTIVATION A-1-24. Culture & Context: Social Behaviour & Cultural Insight GForce/Grey A-1-24-6 CineMoms
A-1. BRAND EXPERIENCE & ACTIVATION A-1-25. Culture & Context: Breakthrough on a Budget Isobar Moscow A-1-25-3 Lexus Instagram Hijack
A-2. PUBLIC RELATIONS MARKETING A-2-1. Digital & Social: Mobile & Apps DPG A-2-1-3 Time:sharing
A-2. PUBLIC RELATIONS MARKETING A-2-3. Digital & Social: Real-time Response RA Kombinat A-2-3-1 ForteBank: Bank+Mice. Story about kindness
A-2. PUBLIC RELATIONS MARKETING A-2-3. Digital & Social: Real-time Response DPG A-2-3-2 BeFriend
A-2. PUBLIC RELATIONS MARKETING A-2-5. Digital & Social: Innovative Use of Social Media RA Kombinat A-2-5-1 FooortePay: the longest bank advertisement in the world
A-2. PUBLIC RELATIONS MARKETING A-2-8. Insights & Measurement: PR Effectiveness Saatchi&Saatchi Ukraine A-2-8-2 The Hostel Bar
A-2. PUBLIC RELATIONS MARKETING A-2-8. Insights & Measurement: PR Effectiveness RA Kombinat A-2-8-3 Bank+Mice. Story about kindness
A-2. PUBLIC RELATIONS MARKETING A-2-10. Techniques: Use of Events & Stunts AIDA Pioneer branding & creative A-2-10-1 Tetris
A-2. PUBLIC RELATIONS MARKETING A-2-10. Techniques: Use of Events & Stunts GForce/Grey A-2-10-8 CineMoms
A-2. PUBLIC RELATIONS MARKETING A-2-11. Techniques: Use of Celebrity, Influencers & Key Opinion Leaders PlusOne A-2-11-2 Book Forum. Reinvention
A-2. PUBLIC RELATIONS MARKETING A-2-11. Techniques: Use of Celebrity, Influencers & Key Opinion Leaders DPG A-2-11-4 BeFriend
A-2. PUBLIC RELATIONS MARKETING A-2-12. Techniques: Launch / Re-launch Eventum Premo A-2-12-1 Launch Jaguar E-pace
A-2. PUBLIC RELATIONS MARKETING A-2-13. Techniques: Brand Voice & Strategic Storytelling RA Kombinat A-2-13-3 Forte Femme
A-2. PUBLIC RELATIONS MARKETING A-2-14. Techniques: Content-led Engagement & Marketing RA Kombinat A-2-14-1 ForteBank: Bank+Mice. Story about kindness
A-2. PUBLIC RELATIONS MARKETING A-2-15. Techniques: Use of Technology Saatchi&Saatchi Ukraine A-2-15-1 Sprite: The Mural Printer
A-2. PUBLIC RELATIONS MARKETING A-2-16. Excellence in PR: Corporate Image, Communication & Reputation Management RA Kombinat A-2-16-2 Forte Femme
A-2. PUBLIC RELATIONS MARKETING A-2-17. Excellence in PR: Public Affairs & Lobbying Группа компаний RCG A-2-17-1 Project911
A-2. PUBLIC RELATIONS MARKETING A-2-18. Excellence in PR: Crisis Communications & Issue Management RA Kombinat A-2-18-1 ForteBank: Bank+Mice. Story about kindness
A-2. PUBLIC RELATIONS MARKETING A-2-19. Excellence in PR: Corporate Social Responsibility Havas PR Kyiv A-2-19-1 HEMOPHILIA: A BUBBLE WRAP HOODIE
A-2. PUBLIC RELATIONS MARKETING A-2-19. Excellence in PR: Corporate Social Responsibility PlusOne A-2-19-2 Book Forum. Reinvention
A-2. PUBLIC RELATIONS MARKETING A-2-19. Excellence in PR: Corporate Social Responsibility Saatchi&Saatchi Ukraine A-2-19-3 Ukrposhta: Emotions Delivery
A-2. PUBLIC RELATIONS MARKETING A-2-19. Excellence in PR: Corporate Social Responsibility RA Kombinat A-2-19-4 Forte Femme
A-2. PUBLIC RELATIONS MARKETING A-2-19. Excellence in PR: Corporate Social Responsibility Be--it Agency A-2-19-5 BRAve
A-2. PUBLIC RELATIONS MARKETING A-2-24. Culture & Context: Challenger Brand RA Kombinat A-2-24-3 Forte Femme
A-2. PUBLIC RELATIONS MARKETING A-2-25. Culture & Context: Single-market Campaign RA Kombinat A-2-25-2 Forte Femme
A-2. PUBLIC RELATIONS MARKETING A-2-26. Culture & Context: Social Behaviour & Cultural Insight UAMASTER digital agency A-2-26-2 #smthwentwrong
A-2. PUBLIC RELATIONS MARKETING A-2-26. Culture & Context: Social Behaviour & Cultural Insight RA Kombinat A-2-26-4 Forte Femme
A-2. PUBLIC RELATIONS MARKETING A-2-26. Culture & Context: Social Behaviour & Cultural Insight Группа компаний RCG A-2-26-8 Project911
A-2. PUBLIC RELATIONS MARKETING A-2-26. Culture & Context: Social Behaviour & Cultural Insight GForce/Grey A-2-26-10 CineMoms
A-2. PUBLIC RELATIONS MARKETING A-2-27. Culture & Context: Breakthrough on a Budget Saatchi&Saatchi Ukraine A-2-27-2 The Hostel Bar
A-3.DIRECT MARKETING A-3-1. Channels: Mailing e:mg A-3-1-1 Rewind to the 80's
A-3.DIRECT MARKETING A-3-2. Channels: Use of Ambient Media Forte Grey A-3-2-1 Stuck in Photostock
A-3.DIRECT MARKETING A-3-2. Channels: Use of Ambient Media RA Kombinat A-3-2-4 Forte Femme
A-3.DIRECT MARKETING A-3-4. Channels: Use of Print / Outdoor e:mg A-3-4-2 The first AD to make you a cup of coffee.
A-3.DIRECT MARKETING A-3-4. Channels: Use of Print / Outdoor BBDO Ukraine A-3-4-4 Mold
A-3.DIRECT MARKETING A-3-11. Digital & Social: Use of Mobile DPG A-3-11-1 Time:sharing
A-3.DIRECT MARKETING A-3-16. Excellence in Direct: Art Direction / Design BBDO Ukraine A-3-16-2 Design for design’s sake isn’t design
A-3.DIRECT MARKETING A-3-16. Excellence in Direct: Art Direction / Design BBDO Ukraine A-3-16-3 Mold
A-3.DIRECT MARKETING A-3-17. Excellence in Direct: Experience Design e:mg A-3-17-2 Rewind to the 80's
A-3.DIRECT MARKETING A-3-21. Culture & Context: Challenger Brand RA Kombinat A-3-21-2 Forte Femme
A-3.DIRECT MARKETING A-3-22. Culture & Context: Single-market Campaign RA Kombinat A-3-22-1 Forte Femme
A-3.DIRECT MARKETING A-3-23. Culture & Context: Social Behaviour & Cultural Insight RA Kombinat A-3-23-2 Forte Femme
A-4.SOCIAL & INFLUENCER MARKETING A-4-2. Social Insights & Engagement: Audience Tagerting / Engagement Strategies RA Kombinat A-4-2-1 Forte Femme
A-4.SOCIAL & INFLUENCER MARKETING A-4-9. Influencer Marketing: Partnerships DPG A-4-9-2 BeFriend
A-4.SOCIAL & INFLUENCER MARKETING A-4-12. Social Content Marketing: Social Film Группа компаний RCG A-4-12-5 Project911
A-4.SOCIAL & INFLUENCER MARKETING A-4-14. Social Content Marketing: Social Games Группа компаний RCG A-4-14-1 Project911
A-4.SOCIAL & INFLUENCER MARKETING A-4-18. Excellence in Social & Influencer: Social Purpose Saatchi&Saatchi Ukraine A-4-18-2 Ukrposhta: Emotions Delivery
A-4.SOCIAL & INFLUENCER MARKETING A-4-18. Excellence in Social & Influencer: Social Purpose RA Kombinat A-4-18-3 Forte Femme
A-4.SOCIAL & INFLUENCER MARKETING A-4-18. Excellence in Social & Influencer: Social Purpose Leo Burnett Ukraine A-4-18-4 #MoneyCanChallenge
A-4.SOCIAL & INFLUENCER MARKETING A-4-20. Culture & Context: Challenger Brand RA Kombinat A-4-20-1 Forte Femme
A-4.SOCIAL & INFLUENCER MARKETING A-4-21. Culture & Context: Single-market Campaign RA Kombinat A-4-21-1 Forte Femme
A-4.SOCIAL & INFLUENCER MARKETING A-4-22. Culture & Context: Social Behaviour & Cultural Insight RA Kombinat A-4-22-3 Forte Femme
A-4.SOCIAL & INFLUENCER MARKETING A-4-22. Culture & Context: Social Behaviour & Cultural Insight Группа компаний RCG A-4-22-5 Project911
A-4.SOCIAL & INFLUENCER MARKETING A-4-23. Culture & Context: Breakthrough on a Budget Isobar Moscow A-4-23-2 Lexus Instagram Hijack
B-1. FOOD - Havas Digital Kyiv B-1-1 Wild Battle or Durnev how it Began
B-2. NON-AlCOHOLIC DRINKS - Saatchi&Saatchi Ukraine B-2-2 Sprite: The Mural Printer
B-2. NON-AlCOHOLIC DRINKS - ISD Group B-2-4 Voice of Water. Audio identity of natural Ukrainian water
B-3. AlCOHOLIC DRINKS - McCann Kyiv B-3-1 Anti-Compote from anti-granny
B-3. AlCOHOLIC DRINKS - Progression B-3-4 [VR]alism
B-6. MEDICINES & MEDICAL SERVICES - Группа компаний RCG B-6-2 “When Your Girlfriend is Ill”
B-10. PRODUCTS & SERVICES FOR CHILDREN - GForce/Grey B-10-1 CineMoms
B-11. AUTOMOTIVE - Isobar Moscow B-11-2 Lexus Instagram Hijack
B-12. TELECOMMUNICATIONS SERVICES - MEX a member of Havas B-12-1 Vodafone. Cashless Bazaar
B-16. RETAIL & PUBLIC SERVICES - Vandog Agency B-16-3 #LifeTest
B-18. FOODSERVICE - Кинограф (ТОВ КОН-ЦЕПТ) B-18-1 #FairBnB
B-18. FOODSERVICE - Saatchi&Saatchi Ukraine B-18-2 The Hostel Bar
B-20. LEISURE, ENTERTAINMENT, CULTURE & EDUCATION, TRAVEL & TOURISM - PlusOne B-20-1 Book Forum. Reinvention
B-20. LEISURE, ENTERTAINMENT, CULTURE & EDUCATION, TRAVEL & TOURISM - DPG B-20-2 Casa Peru
B-21. FINANCIAL & BUSINESS SERVICES - Havas Ukraine B-21-3 "Uncle Zhora" 2018
B-21. FINANCIAL & BUSINESS SERVICES - RA Kombinat B-21-4 Forte Femme
B-21. FINANCIAL & BUSINESS SERVICES - MullenLowe Adventa B-21-7 Black Credit Card for White Day
B-23. DELIVERY, POST SERVISES - CF.Digital B-23-1 TravelPost
B-24. OTHER CONSUMER SERVICES AND B2B - Forte Grey B-24-1 Stuck in Photostock
B-25. SOCIAL & CHARITY - PlusOne B-25-2 Game With No Replay
B-25. SOCIAL & CHARITY - Saatchi&Saatchi Ukraine B-25-4 Red Cross: Never ending waiting
B-25. SOCIAL & CHARITY - DPG B-25-5 BeFriend
B-25. SOCIAL & CHARITY - Группа компаний RCG B-25-8 Project911
B-25. SOCIAL & CHARITY - Leo Burnett Ukraine B-25-12 #MoneyCanChallenge
C-1. BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN, SPONSORSHIP C-1-1. Promotional Events Saatchi&Saatchi Ukraine C-1-1-4 Coca-Cola: AR music video
C-1. BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN, SPONSORSHIP C-1-1. Promotional Events Trends&Brands C-1-1-6 Voice of Water Launch Event
C-1. BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN, SPONSORSHIP C-1-1. Promotional Events All Motion C-1-1-8 L'OREAL HAIR FASHION NIGHT
C-1. BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN, SPONSORSHIP C-1-2. Corporate Events Postmen DA C-1-2-3 Postmen Kids Day
C-2. BEST CONSUMER ACTIVATION CAMPAIGN - Saatchi&Saatchi Ukraine C-2-1 Sprite: The Mural Printer
C-2. BEST CONSUMER ACTIVATION CAMPAIGN - Saatchi&Saatchi Ukraine C-2-2 Coca-Cola: AR music video
C-2. BEST CONSUMER ACTIVATION CAMPAIGN - TWIGA Ukraine C-2-3 Let’s PUMB, PUMB, PUMB!
C-3. BEST TRADE MARKETING CAMPAIGN - MEX a member of Havas C-3-1 Vodafone. Cashless Bazaar
C-5. BEST LOYALTY & RELATIONSHIP MARKETING CAMPAIGN - ISD Group C-5-1 Voice of Water. Audio identity of natural Ukrainian water
C-6. BEST SOCIAL MEDIA OR WORD OF MOUTH CAMPAIGN - Havas Digital Kyiv C-6-3 Crash Test Of Sound
C-7. BEST PRODUCT LAUNCH OR RE-LAUNCH CAMPAIGN - ISD Group C-7-1 Voice of Water. Audio identity of natural Ukrainian water
C-7. BEST PRODUCT LAUNCH OR RE-LAUNCH CAMPAIGN - DC Digital Choo C-7-3 Fired up to win
C-8. BEST USE OF PUBLIC RELATIONS - Havas PR Kyiv C-8-1 HEMOPHILIA: A BUBBLE WRAP HOODIE
C-8. BEST USE OF PUBLIC RELATIONS - Saatchi&Saatchi Ukraine C-8-2 The Hostel Bar
C-8. BEST USE OF PUBLIC RELATIONS - Saatchi&Saatchi Ukraine C-8-3 Red Cross: Never ending waiting
C-9. BEST CAUSE, CHARITY MARKETING OR PUBLIC SECTOR CAMPAIGN - Leo Burnett Ukraine C-9-1 #MoneyCanChallenge
C-10. BEST INTEGRATED MARKETING CAMPAIGN - PlusOne C-10-1 Book Forum. Reinvention
C-10. BEST INTEGRATED MARKETING CAMPAIGN - ISD Group C-10-4 Voice of Water. Audio identity of natural Ukrainian water
C-10. BEST INTEGRATED MARKETING CAMPAIGN - TWIGA Ukraine C-10-6 Let’s PUMB, PUMB, PUMB!
C-10. BEST INTEGRATED MARKETING CAMPAIGN - DC Digital Choo C-10-7 Fired up to win
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