Шорт-листы WOW DONE AWARDS и не только

Накануне Церемонии награждения WOW DONE AWARDS презентует шорт-листы фестиваля и результаты (баллы) работ, которые не вошли в шорт-лист.

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Имена победителей фестиваля и, конечно, их призовые баллы будут известны на Церемонии, которая состоится 20 марта в 18:00 в Украинском доме. 

При оценивании конкурсных работ члены жюри вертикали маркетинговых дисциплин (секция А) и индустриальной вертикали (секция B) использовали шкалу баллов от 1 до 100. Каждая работа, отправленная на конкурсное соревнование, получила свой средневзвешенный балл, который учитывал оценки всех членов жюри. После чего Председатели жюри финально расставили планки для финалистов и победителей. По результатам их работы были установлены следующие проходные баллы для шорт-листов: в секции А прошли работы, которые набрали 60+, а в секции B – работы с 65+.

Уникальностью фестивалей WOW DONE AWARDS и КМФР является "материализация" (своеобразное "отоваривание") участия абсолютно для всех участников, а не только для финалистов и победителей. Открытость результатов для всех работ позволяет «проигравшим» понять насколько они были далеки от победы, сделать выводы. Обычно в креативных фестивалях ответа на данный вопрос нет.

До Церемонии оргкомитет предоставляет только имена проектов, а уже после события будет возможность познакомиться с содержанием самих работ.

 Желаем удачи в покорении высших WOW вершин!

Вертикаль маркетинговых дисциплин

Страна Компания Название работы Баллы
       
А1. Experiential Marketing
Russia ICON А1-1 Pulpy. Where is the pulp? 33,2
Ukraine MEX Advertising А1-2 Movie heroes in the city! 44,5
Ukraine Leo Burnett Ukraine А1-3 MOOD BOX 56,9
Latvia Inspired Digital  А1-4 Tile to Positivus 46,4
Latvia Inspired Digital  А1-5 LUX EXPRESS. Challenging the system 55,8
Russia Voskhod А1-6 Eatspiration Short list
Belarus PRKVADRAT А1-7 Visual T-shirts Short list
Ukraine PRKVADRAT Ukraine А1-8 Rent-a-friend service 45,0
Georgia Leavingstone А1-9 Bakuriani Frozen Escalator Challenge Short list
Belarus SUP Creative Kitchen А1-10 Celebration Calendar 35,4
Ukraine Milk Branding А1-11 Fruzi Smoothie 38,6
Ukraine BBDO Ukraine А1-12 Pepsi Retro 55,2
Ukraine BBDO Ukraine А1-13 Povodyr Short list
Ukraine BBDO Ukraine А1-14 Bridge of cans 46,2
Ukraine PRKVADRAT Ukraine А1-15 Summer under the cap 33,6
Russia Market Group А1-16 Go to the three-letter destination! 36,5
Belarus PRKVADRAT А1-17 GET TO #LEGENDARYFINAL 48,4
Russia TWIGA А1-18 The Longest Handshake Short list
Ukraine Banda Agency А1-19 Borjomi piano Short list
       
А2. Promo & Activation (includes Shopper Marketing)
Ukraine Leo Burnett Ukraine А2-1 MOOD BOX Short list
Russia BeeTL А2-2 Get your discount in 60 seconds 45,6
Russia Voskhod А2-3 Put The Music On Short list
Russia e:mg А2-4 VkusnoShop 40,7
Ukraine B.I.T.A. Advertising А2-5 Meet will come by itself! 55,7
Belarus PRKVADRAT А2-6 Personal pancake from Prostokvashino 45,4
Russia Russia Direct А2-7 Rothmans – be closer to London! 30,7
Ukraine PRKVADRAT Ukraine А2-8 Coca-Cola Cooking Show 35,8
Ukraine InMotion А2-9 WOW-Fonepad! 47,5
Ukraine PROVID А2-10 How Kilkenny in pubs helped to scare friends on Facebook 57,9
Ukraine BBDO Ukraine А2-11 TWX 33,5
Ukraine Cheil Ukraine А2-12 Street Musicions 53,4
Ukraine BBDO Ukraine А2-13 Pepsi Retro 52,4
Ukraine TWIGA Idea А2-14 Culinary expert  36,6
Ukraine Momentum Ukraine А2-15 “Buy, Cook, Drive!”   27,0
Ukraine Adventa LOWE А2-16 The Power of Unity 57,8
Ukraine TWIGA Idea А2-17 «School of the cheese art» 37,7
Ukraine Banda Agency А2-18 Borjomi piano Short list
Russia TWIGA А2-19 To Delay Means To Kill Short list
Russia TWIGA А2-20 The Longest Handshake Short list
Ukraine MAG/FCB А2-21 Best gift for good morning 49,7
       
А3. Direct Marketing
Ukraine Leo Burnett Ukraine А3-1 News Candies 46,8
Ukraine Leo Burnett Ukraine А3-2 MOOD BOX 55,7
Ukraine Leo Burnett Ukraine А3-3 Nude Diary 52,8
Ukraine Saatchi & Saatchi А3-4 Daily Experiment Short list
Ukraine Saatchi & Saatchi А3-5 Paper Showreel 33,8
Russia BeeTL А3-6 Sound Happens 37,4
Ukraine BBDO Ukraine А3-7 Treesolution 57,1
Russia Voskhod А3-8 AdMade 59,1
Ukraine Saatchi & Saatchi А3-9 Photomagic Short list
Belarus PRKVADRAT А3-10 Visual T-shirts Short list
Belarus PRKVADRAT А3-11 GET TO #LEGENDARYFINAL 44,2
Ukraine Talan Group А3-12 The Letter to the Blind Government Short list
Belarus PRKVADRAT А3-13 Seven-Brand Ale 48,0
Belarus SUP Creative Kitchen А3-14 Celebration Calendar 45,3
Ukraine BBDO Ukraine А3-15 Povodyr 59,2
Ukraine PRKVADRAT Ukraine А3-16 Creative flight 43,3
Ukraine Banda Agency А3-17 PRESS RELEASE APP 51,5
       
А4. Digital Marketing (includes Mobile) 
Russia ICON А4-1 Sprite.  Dry mouth problem 57,5
Russia Articul Media А4-2 Sochi 2014: live infographics Short list
Ukraine GRAPE Ukraine А4-3 First Mobile Aid 53,9
Ukraine PUSH-K Solutions А4-4 Dance of Life 36,4
Ukraine ISD Group А4-5 What is your headache about? Short list
Ukraine BBDO Ukraine А4-6 Pepsi Retro 42,4
Ukraine BBDO Ukraine А4-7 Povodyr Short list
Georgia Leavingstone А4-8 Bakuriani Frozen Escalator Challenge 42,7
Russia TutkovBudkov А4-9 S7 Magic Calendar 52,8
Ukraine Banda Agency А4-10 Ping Pong Pitch Short list
       
А5. Social Marketing
Ukraine Leo Burnett Ukraine А5-1 MOOD BOX 51,4
Ukraine GRAPE Ukraine А5-2 Deltaplan: location-based game 56,4
Finland Advertising Agency Satumaa Ltd. А5-3 Epic Communication Trooper 46,8
Ukraine RAM 360 Agency А5-4 Rada-2014 50,5
Ukraine MEX Advertising А5-5  JOIN TO DEFEND THE COUNTRY! 33,0
Latvia Inspired Digital  А5-6 The Baltic Way  Short list
Ukraine Tribal DDB Ukraine А5-7 Lipton Ice Tea Bright on Beach 38,3
Ukraine HOSHVA PR А5-8 Eco Challenge 45,4
       
А6. Sales Incentive, Recognition & Customer Service
Ukraine Artmaxima А6-1 The Metallurg City 31,1
Ukraine GRAPE Ukraine А6-2 Vyshyvanka 51,7
Russia e:mg А6-3 VkusnoShop 38,6
Ukraine Play BTL А6-4 Henkel School of super Agents 38,4
Ukraine RAM 360 Agency А6-5 Nokia Academy of Success 41,3
Ukraine PROVID А6-6 How Kilkenny pushed its trial by scaring people on Hallowing 56,7
Ukraine BBDO Ukraine А6-7 Bridge of cans 43,8
Ukraine MAG/FCB А6-8 Best gift for good morning 43,7
       
А7. Sponsorship/Charity Marketing
Russia ICON А7-1 Dobry. We're the country of warm support 36,0
Russia ICON А7-2 Zolotaya Bochka. Aerobatic flight 48,1
Ukraine Saatchi & Saatchi А7-3 Municipal Dancers 53,4
Russia Voskhod А7-4 Put The Music On Short list
Belarus PRKVADRAT А7-5 Visual T-shirts 56,7
Ukraine Banda Agency А7-6 Ping Pong Pitch Short list
Belarus PRKVADRAT А7-7 The First Mobile Trailers Contest 49,1
       
А8. Brand PR communication
Ukraine MEX Advertising А8-1 Movie heroes in the city! 40,4
Ukraine GRAPE Ukraine А8-2 First Mobile Aid 58,2
Russia Articul Media А8-3 VTB Mayak  51,5
Russia Mint А8-4 Guess Football Flavor 34,9
Belarus AIDA Pioneer Group А8-5 Brandburger 50,1
Ukraine Saatchi & Saatchi А8-6 Leopard 37,6
Russia Mint А8-7 IKEA KVARTIROVEDENIE Short list
Ukraine Talan Group А8-8 The Letter to the Blind Government Short list
Ukraine BBDO Ukraine А8-9 Pepsi Retro 52,0
Belarus PRKVADRAT А8-10 First Mobile Trailers Contest 52,6
Ukraine BBDO Ukraine А8-11 Povodyr Short list
Russia TWIGA А8-12 To Delay Means To Kill Short list
Russia TWIGA А8-13 The Longest Handshake Short list
       
A9. Small Budget Campaign
Ukraine MTI/INTERTOP A9-1 Lee Jeans Marathon 42,1
Ukraine Leo Burnett Ukraine A9-2 News Candies 43,7
Ukraine Leo Burnett Ukraine A9-3 MOOD BOX 50,4
Ukraine FULL CONTACT A9-4 Skiing sober 56,1
Ukraine Saatchi & Saatchi A9-5 Municipal Dancers 53,3
Russia BeeTL A9-6 BeeTL on Flugtag 52,1
Russia Voskhod A9-7 AdMade 54,6
Ukraine B.I.T.A. Advertising A9-8 Meet will come by itself! 53,8
Belarus PRKVADRAT A9-9 Visual T-shirts Short list
Ukraine RAM 360 Agency A9-10 Rada-2014 52,0
Ukraine CBT A9-11 Sweet Tinder 51,1
Georgia Leavingstone A9-12 The Ünspeakable Beer Short list
Ukraine Talan Group A9-13 The Letter to the Blind Government Short list
Ukraine THINKMcCANN A9-15 “Effie”. We evaluate effectiveness. 47,3
Ukraine BBDO Ukraine A9-16 Bridge of cans 40,8
Russia TWIGA A9-17 To Delay Means To Kill Short list
Ukraine PRKVADRAT Ukraine A9-18 Rent-a-friend service 44,1
Ukraine MAG/FCB A9-19 Best gift for good morning 44,5
Ukraine Banda Agency A9-20 Borjomi piano Short list
       
А10. Integrated Campaign
Russia ICON А10-1 Dobry. We're the country of warm support 37,7
Russia Voskhod А10-2 Eatspiration 50,8
Ukraine Saatchi & Saatchi А10-3 Leopard 32,8
Russia Initiative Moscow А10-4 Lipton Tea Way 44,2
Ukraine Talan Group А10-5 The Letter to the Blind Government 48,3
Ukraine PROVID А10-6 How one overcaring mom tied together  all communication of Children Cheese promotion campaign 51,9
Ukraine BBDO Ukraine А10-7 Pepsi Retro 53,7
Ukraine TWIGA Idea А10-8 Culinary expert  39,5
Ukraine BBDO Ukraine А10-9 Povodyr Short list
Ukraine THINKMcCANN А10-10 “Effie”. We evaluate effectiveness. 49,8
Russia Market Group А10-11 Go to the three-letter destination! 36,0
Ukraine Banda Agency А10-12 MOYO unBig world 56,1
       
А11. Loyalty & Relationship Marketing
Russia Russia Direct А11-1 EFES Club 38,6
Ukraine Banda Agency А11-2 MOYO unBig world 54,3
       
А12. Innovation
Ukraine Aimbulance А12-1 Brand Health Monitor (Brahm)  Short list
Belarus AIDA Pioneer Group А12-2 Sitauris lesson 47,0
Russia e:mg А12-3 VkusnoShop 36,1
Ukraine CBT А12-4 Sweet Tinder 50,4
Ukraine Saatchi & Saatchi А12-5 Tiny CityLight Short list
Ukraine BBDO Ukraine А12-6 Pepsi Retro 39,7
Ukraine MAG/FCB А12-7 Best gift for good morning 33,0
Ukraine Banda Agency А12-8 Borjomi piano Short list
Ukraine Banda Agency А12-9 PRESS RELEASE APP 53,4

Индустриальная вертикаль

Страна Компания Название работы Баллы
       
B1. Telecom, Utilities & Technology
Ukraine GRAPE Ukraine B1-1 First Mobile Aid Short List
Ukraine GRAPE Ukraine B1-2 Vyshyvanka 52,8
Belarus PRKVADRAT B1-3 Visual T-shirts 58,8
Ukraine RAM 360 Agency B1-4 Nokia Academy of Success 57,8
       
B3. Consumer Services - Travel & Tourism, Leisure, Recreation 
Ukraine Banda Agency B3-1 Ping Pong Pitch 56,5
       
B4. Financial & Professional Services
Ukraine GRAPE Ukraine B4-1 Deltaplan: location-based game Short List
       
B5. Consumer Products – Food
Ukraine Leo Burnett Ukraine B5-1 MOOD BOX Short List
Ukraine Saatchi & Saatchi B5-2 Municipal Dancers 63,1
Russia e:mg B5-3 VkusnoShop 49,2
Ukraine Saatchi & Saatchi B5-4 Leopard 43,4
Ukraine B.I.T.A. Advertising B5-5 Meet will come by itself! Short List
Ukraine Milk Branding B5-6 Fruzi Smoothie 57,3
Ukraine BBDO Ukraine B5-7 TWX 37,2
Russia Initiative Moscow B5-8 Cornetto Cupidity 53,5
Ukraine PROVID B5-9 How one overcaring mom tied together  all communication of Children Cheese promotion campaign Short List
Ukraine TWIGA Idea B5-10 Culinary expert  53,8
Ukraine Momentum Ukraine B5-11 “Buy, Cook, Drive!”   44,7
Ukraine Talan Group B5-12 The Bread is the Message Short List
Belarus PRKVADRAT B5-13 Personal pancake from Prostokvashino 55,0
Ukraine PRKVADRAT Ukraine B5-14 Rent-a-friend service 54,7
       
B7. Consumer Products – Healthcare, Beauty & Fashion
Ukraine ISD Group B7-1 What is your headache about?  59,9
Ukraine Banda Agency B7-2 Ping Pong Pitch 54,6
Ukraine MAG/FCB B7-3 Best gift for good morning 58,7
       
B8. Non-Alcoholic Beverages
Russia ICON B8-1 Dobry. We're the country of warm support 59,3
Russia ICON B8-2 Nestea.Super team 46,1
Russia ICON B8-3 Pulpy. Where is the pulp? 59,1
Ukraine BBDO Ukraine B8-4 Pepsi Retro Short List
Ukraine Tribal DDB Ukraine B8-5 Lipton Ice Tea Bright on Beach 54,8
Georgia Leavingstone B8-6 Bakuriani Frozen Escalator Challenge Short List
Ukraine PRKVADRAT Ukraine B8-7 Coca-Cola Cooking Show 55,0
Ukraine Banda Agency B8-8 Borjomi piano Short List
       
B9. Alcoholic Beverages - Beer, Wine & Spirits
Ukraine PROVID B9-1 How Kilkenny pushed its trial by scaring people on Hallowing 58,9
Georgia Leavingstone B9-2 The Ünspeakable Beer 62,1
Ukraine Adventa LOWE B9-3 The Power of Unity Short List
Ukraine BBDO Ukraine B9-4 Bridge of cans 62,4
       
B10. Retail - Traditional Retailers, e-Commerce, Catalogue, HoReCa
Ukraine Leo Burnett Ukraine B10-1 MOOD BOX Short List
Ukraine AdPro B10-2  Dog Ate Dove Short List
Russia Voskhod B10-3 Put The Music On Short List
Russia Voskhod B10-4 Eatspiration Short List
Ukraine MTI/INTERTOP B10-5 Lee Jeans Marathon 62,6
Ukraine B.I.T.A. Advertising B10-6 Meet will come by itself! Short List
       
B11. Non-Profit, Charities and Public Sector
Ukraine Smartica Ukraine B11-1 Svidanie.org.ua 63,0
Ukraine FULL CONTACT B11-2 Skiing sober Short List
Belarus AIDA Pioneer Group B11-3 Sitauris lesson 57,5
Ukraine RAM 360 Agency B11-4 Rada-2014 61,2
Ukraine Talan Group B11-6 The Letter to the Blind Government Short List
Russia TWIGA B11-8 To Delay Means To Kill Short List
Russia TWIGA B11-9 The Longest Handshake Short List
Russia Market Group B11-10 Go to the three-letter destination! 58,4
       
B12. Self promo for Advertising Agencies and Media 
Ukraine Aimbulance B12-1 Hello Coffee Machine   61,6
Ukraine Aimbulance B12-2 Brand Health Monitor (Brahm)  Short List
Ukraine Leo Burnett Ukraine B12-3 Nude Diary 59,4
Russia BeeTL B12-4 Sound Happens 51,8
Ukraine BBDO Ukraine B12-5 Treesolution 57,0
Belarus AIDA Pioneer Group B12-6 Brandburger 57,5
Russia Voskhod B12-7 AdMade 57,4
Ukraine Saatchi & Saatchi B12-8 Photomagic Short List
Ukraine PRKVADRAT Ukraine B12-9 Creative flight 58,6
Belarus SUP Creative Kitchen B12-10 Celebration Calendar 48,2
Ukraine Banda Agency B12-11 PRESS RELEASE APP 58,7
Ukraine BBDO Ukraine B12-12 Povodyr Short List
Belarus PRKVADRAT B12-13 Seven-Brand Ale Short List


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